Author Archives: modernlitho

How LinkedIn could be your next great content marketing channel

If you’re like most people, you use LinkedIn as your ‘professional’ social networking tool: It’s where you connect with business colleagues, clients or influencers (and, for many of us, recruiters)…. [Read More]

Inspired Momentum
Winter 2015

What’s In This Issue? Rand Fishkin Shares SEO Tips Essential Tips for Blogging – Now that blogging is essential Make your print campaigns remarkable with variable data and tagging Data… [Read More]

Modern Litho, Inc. ranks at #182 on Printing Impressions Top 400 List

Modern Litho, Inc. now ranks #182 on the Printing Impressions magazine Top 400 Printers list. With steady growth and the merge of the Modern Litho-St.Louis (formerly Midtown Printing) in 2013,… [Read More]

Is Direct Mail Making a Comeback?

Yes, Direct Mail is Making a Comeback Not long ago, suggesting that direct mail be a part of your marketing mix made you risk looking like you were out of touch,… [Read More]

Midtown Printing becomes Modern Litho-St. Louis on January 1,2015

Modern Litho of Jefferson City completes its strategic merger with St. Louis-based Midtown Printing with the final step of changing Midtown’s name effective January 1, 2015 to Modern Litho-St. Louis…. [Read More]

Podcasts: Finally ready for the marketing big-leagues

Have you thought about podcasts lately? If you’re not a heavy iTunes user, or tend to listen to radio only if you have to be in a car for a… [Read More]

Inspired Momentum
Fall 2014

What’s In This Issue? Insights – The latest marketing ideas, opinions, news and trends Michael Stelzner Interview – How to drive engagement and build a client base with the concept… [Read More]

10 Things You Didn’t Know About Content Marketing

Content marketing is a powerful tool, but did you know that it could help generate leads for your business, build your online credibility in search engine results, and help you… [Read More]

‘Tis the Season for a Little Fun, Friends and Gratitude

Conventional wisdom says that B2B marketing can’t be quirky, humorous, or even ‘fun’. However, the truth is that, these days, if you hope to have any impact on your target… [Read More]

Demystifying Basic Paper Terms

There is a bewildering variety of printing papers available, and deciphering a print quote can seem like reading a foreign language. Here are some of the most relevant terms you… [Read More]