Packaging Archives - Modern Litho

Modern Litho Brochure 2024

admin — Mon, 29 Jul 2024 14:53:23 +0000

Experience our Modern Litho corporate brochure in digital format by clicking on the image.

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Impact of Color in Packaging Design

admin — Fri, 06 Nov 2020 17:04:32 +0000

Influence your target audience through the color of your packaging. Learn the attributes of each color and how it is used to draw in consumers. Click the image below to open, view and download the PDF.

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Bulk Mailing vs. Single Piece Mailing

admin — Wed, 14 Oct 2020 17:04:47 +0000

Bulk mail or bulk mailing, also known as commercial mail and marketing mail, is a classification of mailings through the USPS which allows for discounted rates on postage based upon compliance with USPS guidelines that include the following:

Obtain a mailing permit from the USPS for the class of mail you wish to utilize including payment of annual fees. Examples of classes of mail are first class, periodical, nonprofit.
Ensure your mailing list addresses are accurate by running a NCOA and/or CASS certification on the list. For more information see mailing services.
Presort your mail pieces by zip code. If you are using a mailing service provider or printer with in-house mailing capabilities, this will most likely be part of that service.
To qualify for a bulk mailing or commercial business mailing you must have a minimum of 200 pieces or a minimum of 50 lbs. of mail. For First-class presorted, you must have 500 pieces.
Extra attention must be given to the size and shape of your mailpiece as it must fit within size and aspect ratio requirements for bulk mailing.

In contrast, single-piece mail refers to the kind of mail you send one piece at a time or in very small quantities. This could be your personal correspondence such as bills, birthday cards, etc. When you put a postage stamp on an envelope, that is full price postage for a single piece.

Source: usps.com

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Display Stand: Magazine, Catalog, and Marketing Material

admin — Tue, 22 Sep 2020 17:05:08 +0000

This tabletop display stand solution is fully customizable from the size to the graphics and images printed on it. Highlight marketing collateral in lobbies, lunchrooms, conference rooms, point of purchase displays, on sponsor tables and booths, anywhere you need to showcase marketing materials.

As marketers, you work hard to ensure printed collateral looks its best. So, give it the treatment it deserves by getting it up off the table and showcasing it for all to see. Customize this lightweight, economical display stand to fit your brand, message and materials.

Need help with a template or design? Contact us to find out more.

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Direct Mail is a Powerhouse for Non Profits

admin — Tue, 04 Aug 2020 17:05:23 +0000

Nonprofit marketer’s take note, direct mail remains one of the most effective donor engagement vehicles.

The Facts:

64% percent of people visit a website because of direct mail they have received.

11% of donors prefer direct mail.

Direct mail motivates 36% more donors to donate online.

Direct mail response rates are higher than they have ever been since the first direct mail response rate study in 2003.

Direct mail and digital marketing unite to form a powerhouse punch for nonprofits!

Using direct mail and digital forms of marketing have shown to increase response rates by up to 5X! What does that look like exactly? Here is an example of how direct mail and digital marketing efforts work together to create a unique experience for each donor:

Step 1: A potential donor receives a piece of direct mail from your organization. It could be a newsletter, an appeal letter, a case study, or an event invitation, whatever the printed material is has to be compelling enough to engage the recipient. The call to action directs them to visit your organization’s website or social media.

Step 2: The potential donor visits the site.

Step 3: Taking no action, the donor leaves your website.

Step 4: Later as the potential donor visits other websites, an ad for your organization displays on those sites and tracks with them. This form of digital marketing is called “retargeting” or “remarketing”. Potential donors who are retargeted are 70% more likely to convert.

Step 5: The retargeting ad compels the potential donor to revisit your site or take additional action described/facilitated in the ad.

Step 6: The potential donor becomes a first time donor and through ongoing re-engagement strategies, a loyal repeat donor!

Does this sound familiar? We have all been targets of this kind of marketing and the truth is, it works and it all starts with direct mail!

For more mind-blowing strategies, order our Nonprofit Marketer’s Guide.

Source: Nonprofit Marketer’s Guide

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