Wide Format, Signage, Banners Archives - Modern Litho

Modern Litho Acquires Mpress of Kansas City

Kyle Caraway — Wed, 05 Nov 2025 02:00:00 +0000

FOR IMMEDIATE RELEASE:

Kansas City, Missouri – November 5, 2025 – Modern Litho, a nationally recognized leader in commercial printing and communications headquartered in Jefferson City, Missouri, announces the acquisition of Mpress of Kansas City, effective November 1, 2025. This strategic move accelerates Modern Litho’s investment and growth in the Kansas City market, following the successful acquisitions of James Printing (2018) and Watkins Lithographic (2021).

“Bringing Mpress into the Modern Litho family expands not only our footprint but the breadth of creative, technical, and marketing solutions we provide to our Kansas City and regional customers,” stated Jeff Davidson, President of Modern Litho. “Mpress’s reputation for craftsmanship, innovation, and service perfectly complements our mission and values.”

Ralph Myers, Co-Owner/Manager of Mpress, added, “We are excited for this new chapter. Our team looks forward to joining Modern Litho and continuing to serve Kansas City with even greater resources and expertise.”

Expanded Service Offerings

With this acquisition, Modern Litho-Kansas City will further enhance its service lineup:

Large Format Printing: Retail signage, event and trade show graphics, pop-up banners, corrugated displays, and fine art reproductions—now including banners up to 10 feet and specialized substrate expertise.
Finishing and Fulfillment: Expanded die-cutting, scoring, stitching, custom packaging, warehousing, complex pick-and-pack, and full-service campaigns
Creative Consultation: Unmatched creative advisory for unique projects, with a strong local history supporting KC’s arts, business, and non-profit sectors.

This combined expertise will allow Modern Litho–Kansas City to serve as a one-stop solution for quality offset, digital, large format, finishing, fulfillment, and creative print solutions, meeting the diverse needs of customers throughout the Midwest and beyond.

About Modern Litho

Modern Litho is a nationally recognized leader in printing solutions, headquartered in Jefferson City, Missouri and serving clients across the nation. With a Net Promoter Score of 71.1—far exceeding industry benchmarks—Modern Litho is renowned for forging deep client relationships. The company delivers high-performance offset and digital print, wide format, direct mail, labels and packaging, warehousing, and distribution, with specialized expertise for non-profit, member-based, and business organizations where quality and reliability are essential. Modern Litho’s unwavering commitment to innovation, people, and process have made it a trusted partner for both regional and national brands.

About Mpress

Founded in Kansas City’s Crossroads Arts District in 2001 by the Myers Family, Mpress is renowned for creativity, customer-first service, and print craftsmanship. Its specialties include award-winning offset and digital printing, fine art reproduction, packaging, and custom marketing projects.

Media Contact: Cassandra Atchison | 573-644-7024 | catchison@modernlitho.com

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The post Modern Litho Acquires Mpress of Kansas City appeared first on Modern Litho.

Modern Litho Brochure 2024

admin — Mon, 29 Jul 2024 14:53:23 +0000

Experience our Modern Litho corporate brochure in digital format by clicking on the image.

The post Modern Litho Brochure 2024 appeared first on Modern Litho.

Be the first to receive our newest guidebooks!

admin — Mon, 11 Jul 2022 14:20:33 +0000

SELECT THE GUIDES YOU WOULD LIKE TO RECEIVE AND COMPLETE THE FORM BELOW.

Marketer's Guides Order Request_Q3 22 IM

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ORDER HERE. Please check the guides you would like to receive:

Guidebook of Marketing Buzzwords + Print Lingo

Direct Mail Marketer’s Guide

Nonprofit Marketer’s Guide

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Retractable Banner Set up Trick

admin — Wed, 01 Jun 2022 14:20:54 +0000

A retractable banner set up doesn’t have to be stressful. In fact, there is a simple way to get that retractable up and ready in no time!

5 EASY STEPS TO SET UP A RETRACTABLE BANNER

Remove the banner from its carrying case.
Place the support pole into the slot in the casket. Raise the pole to eye level.
Lift the banner and attach it to the pole.
Using your horizontal space, tilt the banner toward you while walking backward. With the pole loosened raise the pole as you walk. This raised the banner while keeping the assembly within reach.
Tighten the pole once the banner is at the optimal height and stand the banner up.

Design a retractable banner? Download the templates for our most popular retractable banners! Ask the experts at Modern Litho when starting the design and they can help produce the best product for that next event!

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Creativity is the key to Direct mail engagement

admin — Tue, 05 Apr 2022 14:21:24 +0000

PASS THE ENVELOPE PLEASE

By Trish Witkowski

Its true creativity is key to direct mail engagement. Choosing which creative strategy to lead with isn’t always an easy task. We’ve identified seven creative strategies to inspire you and help design the approach that will work best for you, your audience, and your budget.

PRINT THAT WRAPS

We’re beginning with the easiest idea: designing to add color and imagery to the outside of the envelope. The recipient is presented with something that intrigues them and suggests, visually, that this envelope MUST be opened. We’ve seen this done with great success in several different ways. A full-bleed image of a surface, such as a brown paper bag, can be added to the direct mail piece. Using full-bleed, large photography can also be a showstopper. Also consider using geometric patterns, an illustration, or large typography on a field of solid color.
Designers often focus solely on the front of the envelope, forgetting the back is also valuable for design real estate. One of our favorite approaches is to keep the front simple and place a large image on the back. Then spruce up the back of the envelope with a message.

TECHNOLOGY INTEGRATION

We love this strategy! Many marketers think of direct mail messaging as low-tech and static. However, today we can combine technology with mail in very exciting ways. Good tech helps garner the recipient’s attention and drive them to take action and open the envelope.

One of our favorite examples comes from an insurance company that combined a physical address with a street image from Google Maps. The street image of the recipient’s house was printed on the envelope using variable data technology. The company chose a handwritten font for the address. We encourage designers to incorporate handwritten fonts, doodles, and graphics on the exterior design of their envelopes to personalize and draw attention to messaging.

Anytime you can use available data to personalize the message of your direct mail piece, you exponentially increase the odds that the recipient will open and read the direct mail.

One important note about technology and mail: USPS offers promotions for marketers who integrate technology with their direct mail, and you can qualify for a discount on postage for meeting the requirements of these different programs. Ask us how you can qualify for reduced postage rates by integrating technology into any of your upcoming campaigns, or visit our website for details on current USPS promotions.

ZIP IT! TIP IT! PEEL IT!

What’s more fun: tearing the flap of an envelope with your thumb or “unzipping” it? We already know the answer to that question.
By adding a clever opening mechanism, you’ve added a mechanical interaction—not to mention a bit of fun—to opening the mail. A zip strip (or paper zipper) can be added to an outer envelope or self-mailer for instant intrigue and interaction. Did we mention it also delivers a degree of instant gratification? Creativity is key

to direct mail engagement and that can mean more than just the design. If you’re considering a zip strip, let us help with the placement. There can be production details that need to be considered at the design stages to ensure the envelope complies with USPS regulations and production processes.

You can also use interesting peel-and-reveal promotions or sticky notes on the outside of the envelope or direct mail piece. USPS refers to these as repositionable notes or RPN. Typically, the process for this is to print the repositionable note and apply it by machine with standard labeling equipment. Common practice is to print a message that looks like it’s a handwritten personal message, with more detail revealed under the “lift” note. And again, don’t miss the opportunity to use personalization. The goal is to make the recipient become curious about the mailer in their hand and begin interacting with it.

LEVERAGING PAPER & SCALE

Have you ever received a piece of mail in a jet-black envelope? We bet you opened it before any other mail. How about a rich navy blue linen-textured envelope with silver foil trim? Maybe a solid gunmetal gray or a shimmery white, pearlized envelope? When we first see a mailpiece with an unusual color in our bundle of mail, most of us would say it seemed important and gave us a sense of feeling significant. Sometimes a quiet, understated, elegant mailer using high-quality paper wins the day.

In this category, size can also be important. It can be a challenge to make the recipient feel truly special with an average-sized envelope. An envelope that is oversized, made of heavier stock, or made from a stock that boasts a rich, elegant color (such as navy, black, red, or gray) says, “You’re worth it to us.” Loyalty programs, high-end product offers, college acceptance packages, and event invitations are great uses for this strategy.

SPECIAL EFFECTS, TEXTURES, & SHAPES

Ah, sensory marketing. Where to begin? Whether it’s an envelope, a self-mailer, or a postcard, creativity is key to direct mail engagement and you’re designing for a campaign, you can always add textured coatings that feel like rose petals (soft touch) or sandpaper (grit) or feature high-gloss shine, raised textures, foil, embossing or debossing, etc.

The creative opportunities for both long- and short-run campaigns are endless, and many of these special print effects will not add much to the per-piece cost of the run. Ask us about available sensory print offerings.

What about an envelope with an unusual shape? It’s not something you see very often because we’ve all been trained to think of envelopes as rectangular—and to be honest, not many designers or marketers consider this option. However, there’s an envelope style that allows a nonrectangular trail edge die-cut (USPS calls it a TED-C), which is a letter-sized envelope with a die-cut that extends past the conventional trailing edge of the mailpiece. You can do lots of fun things with shapes! For example, Omaha Steaks made the trailing edge of their envelope in the shape of a steak. For the bonus win, the TED-C envelope format also qualifies for automation letter prices!

DIRECT MAIL ENGAGEMENT WITH WINDOWS

Everyone is used to the classic window envelope, but did you know that you can design custom die-cut windows on your envelopes? Your marketing team and graphic designers can collaborate to make sure the envelope insert is designed to reveal curious bits of imagery through the special die-cut windows.

Windows can also be on the back of the envelope, like in this sample that features an oversized window on the address (flap) side, leaving the entire back (which now appears to be the front) for an unobstructed promotional message and graphics. Notice the use of iridescent paper as well as the change of the copy orientation on the non-address side to be vertical. You can begin to see how these strategies can layer together. Creative window + cool paper + color printing on the exterior = winner!

Crystal clear envelopes are also difficult to resist. Poly envelopes can be four-color printable for a dramatic presentation in the mailbox. They’re auto-insertion compatible and available in standard and custom sizes. As you might expect, crystal clear envelopes are considered nonmachinable on USPS sorting equipment, so you will get hit with the nonmachinable surcharge, but flats in clear envelopes can achieve the USPS automation discounts. For the right customer, they can be worth the extra cost for the created impact.

THE “UN-VELOPE”

It’s no secret that due to supply chain issues, companies have faced real challenges with paper and envelope shortages. So, if you can’t get exactly what you want, we challenge you to be creative and try a self-mailing format.

There are many ways to make self-mailers look exactly like envelope mailers, with the easiest of these being simply adding a flap. A flap is created when an extended portion of the address side panel is folded over to the non-address side for the mailpiece closure. The edges must be sealed with tabs or glued to USPS specifications for mailability and machinability, and there are requirements for length and height based on whether they’re off the top or side, so pay close attention to these details.

There are also envelope-like self-mailing formats with integrated pockets, coupons, extra pages, and more. Modern Litho can help you find the right “un-velope” design, and they have full access to the dieline files of Foldfactory to show you dozens of options.

BE CREATIVE TO DRIVE DIRECT MAIL ENGAGEMENT

Creativity is key to direct mail engagement, and fresh creative makes people continue to notice and engage with your brand. It’s important to test which creative strategies best fit as solutions for your specific direct mail needs so that when your direct mail arrives in the right hands at the right time, the recipient slows down to look and experience your brand—and then takes that next important step to open, read, and consider your offer.

Article sourced from Inspired Momentum Q1 2022

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Vehicle Magnets & Magnetic Graphics

admin — Tue, 20 Apr 2021 17:03:34 +0000

VEHICLE MAGNETS FROM MODERN LITHO
CUSTOMIZE AND BRAND YOUR DELIVERY FLEET WITH VEHICLE MAGNETS

Any size or shape (most common size: 16 in x 20 in)
Custom cutting at no additional charge
Easy to apply, reposition and remove
Change up your message and design anytime

Click here to get a quote or talk to one of our wide format specialists.

The post Vehicle Magnets & Magnetic Graphics appeared first on Modern Litho.

Customized Pennant Flag Banner

admin — Sat, 12 Oct 2019 15:42:37 +0000

A pennant flag banner is a classic yet updated way to market an event, organization or cause! Pennant flag banners are everywhere these days from Pinterest to Etsy and even your favorite aisle at Target. Pennant banners really are quite on trend; but expensive to customize or at least that’s what our client found out. Enter our wide format division. When the Special Olympics Missouri approached us about a unique banner for their new training facility, we went to work crafting this affordable, custom product.

Product Details

Material

Ink

Size

Finishing

13 oz. Vinyl Banner

Full Color

*can be printed 1 or 2 sides

Pennants – 7” x 14”

Banner – 8’ x 14”

Sewn rope pocket for hanging

“We absolutely love our new pennant flag banner! While Modern Litho/Brown Printing didn’t technically offer something like this to begin with, when I approached them with the idea of making something like it, they were more than willing to work with us to make it happen. It’s nice working with a company that is willing to listen to suggestions and try to put together something just based on a client’s idea. They turned out great and were a wonderful addition to our brand new campus in Jefferson City. We look forward to using them at competitions and fundraisers for years to come!”

Brandon Schatsiek | Multimedia & Athlete Leadership Manager | Special Olympics Missouri

Learn more about our custom signage and banner products here.

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Signage Cutting Techniques for Wide Format Applications

admin — Mon, 18 Mar 2019 15:28:20 +0000

Click to download the PDF

Get in the know! Next time you’re ready to place an order, use our guide to describe the type of signage cutting techniques you want. If you need help with files or design, that’s okay too! We have signage experts ready to help every step of the way.

Got a question? Need a price? Let us know here.

Learn more signage and wide format terms here.

The post Signage Cutting Techniques for Wide Format Applications appeared first on Modern Litho.

10 Tips for Designing for Large Format

admin — Fri, 31 Mar 2017 12:52:56 +0000

Designing for large format and display graphics is different than designing for traditional print. Take a minute to review these tips before designing your next yard sign, pop up banner, booth backdrop or event marketing piece.

The post 10 Tips for Designing for Large Format appeared first on Modern Litho.

Pop Up Banner Templates

admin — Tue, 07 Mar 2017 12:51:20 +0000

QUICKLY AND EASILY ACCESS BANNER TEMPLATES FOR OUR MOST POPULAR POP UP BANNER MODELS!

CLICK THE MODEL NAME BELOW TO DOWNLOAD THE BANNER TEMPLATE AND DESIGN GUIDELINES.

Mosquito 800

Blade Lite 800

Freedom 800

The post Pop Up Banner Templates appeared first on Modern Litho.