Latest Blogs
Take advantage of these promotions from USPS to save on postage for your next direct mail campaign. Did you know? The Postal Service delivered 127.3 billion pieces of mail to more than 164 million addresses across the country in 2022?! Now more than ever it is essential to get the…
Read More
Click image to the view and download the ebook. When it comes to keyword research and content generation, let’s face it, we could all use a little help. Our Must-Have Tools ebook contains some of the most effective research and writing tools available to marketers today and some of them…
Read More
Celebrate a happy 100 years of Better Homes & Gardens. A makeover might seem like an odd 100th birthday gift. But not when the recipient is Better Homes & Gardens. For its centennial, the magazine received a redesign, complete with a new logo, a larger trim size (9″ x 10 7/8″),…
Read More
Big changes are coming to Adobe products in 2023. The Type1 font format, which was originally designed by Adobe, will be officially discontinued. Adobe ends support of Type 1 fonts after the update of its 2023 software. Adobe first created the Type1 format in 1984. It was used with Postscript applications…
Read More
LinkedIn Newsletters allows you to create tailored, industry content for your subscribers. If you’re a LinkedIn user, chances are you’ve received a notification of a LinkedIn newsletter. According to marketing guru Jens Polomski, as of February 2022 more than 11,700 such newsletters existed. There are numerous reasons to consider launching a…
Read More
Click image to view and learn how to download these great fonts! Utilizing handwriting fonts on direct mail, envelopes, letters and marketing collateral can draw attention to and personalize key messaging particulary when paired with variable data and imaging. For help with fonts or more information on direct mail and mailing…
Read More
Adobe® announced a decision that caught many creative professionals off-guard. The software company has released a statement that will affect the Adobe and Pantone® print workflow. On the Adobe Helpdesk website, a note was added saying the Pantone color libraries will be removed in future releases of its design software,…
Read More
STRATEGY, CONTENT, AUDIENCE When Heather Lose, Editor-in-Chief for The Tennessee Conservationist magazine, is asked how she would respond to naysayers who wonder why her organization would have a print magazine, she laughs. “The naysayers may not know what we know, which is that print simply is not dead,” Lose says. “People enjoy moving…
Read More