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Take advantage of these promotions from USPS to save on postage for your next direct mail campaign. Did you know? The Postal Service delivered 127.3 billion pieces of mail to more than 164 million addresses across the country in 2022?! Now more than ever it is essential to get the…
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Click image to the view and download the ebook. When it comes to keyword research and content generation, let’s face it, we could all use a little help. Our Must-Have Tools ebook contains some of the most effective research and writing tools available to marketers today and some of them…
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Celebrate a happy 100 years of Better Homes & Gardens. A makeover might seem like an odd 100th birthday gift. But not when the recipient is Better Homes & Gardens. For its centennial, the magazine received a redesign, complete with a new logo, a larger trim size (9″ x 10 7/8″),…
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LinkedIn Newsletters allows you to create tailored, industry content for your subscribers. If you’re a LinkedIn user, chances are you’ve received a notification of a LinkedIn newsletter. According to marketing guru Jens Polomski, as of February 2022 more than 11,700 such newsletters existed. There are numerous reasons to consider launching a…
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Click image to view and learn how to download these great fonts! Utilizing handwriting fonts on direct mail, envelopes, letters and marketing collateral can draw attention to and personalize key messaging particulary when paired with variable data and imaging. For help with fonts or more information on direct mail and mailing…
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Adobe® announced a decision that caught many creative professionals off-guard. The software company has released a statement that will affect the Adobe and Pantone® print workflow. On the Adobe Helpdesk website, a note was added saying the Pantone color libraries will be removed in future releases of its design software,…
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STRATEGY, CONTENT, AUDIENCE When Heather Lose, Editor-in-Chief for The Tennessee Conservationist magazine, is asked how she would respond to naysayers who wonder why her organization would have a print magazine, she laughs. “The naysayers may not know what we know, which is that print simply is not dead,” Lose says. “People enjoy moving…
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Link to Geoff’s explainer video here. ONCE YOU’VE MAPPED THE CUSTOMER JOURNEY, WHAT’S NEXT? After identifying the stages, you can begin to craft marketing and customer service touchpoints around them. Here are 30 ideas for touchpoints throughout the customer journey: Webinars or Live Events Direct Mail Case Studies e-Books Feedback…
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VEHICLE MAGNETS FROM BROWN PRINTING CUSTOMIZE AND BRAND YOUR DELIVERY FLEET WITH VEHICLE MAGNETS Any size or shape (most common size: 16 in x 20 in) Custom cutting at no additional charge Easy to apply, reposition and remove Change up your message and design anytime Click here to get a quote…
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