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Designing postcards seems simple enough; but are you getting the results you need after it’s in the mail? Try some of these tips to make your direct mail piece more impactful and most importantly generate a response! 1. SIZE Mail a non-standard size that doesn’t stack nicely. Even if you have to pay…
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Guide to third-party data selects Data can transform both design and messaging in creative ways! Have you ever received a piece of direct mail that spoke to you exactly? I mean, really felt like it was intended for only you? Maybe it had your name in the design or talked…
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If you’re currently planning a printing project, you may have come across the terms digital printing and offset printing and found out that you will have to choose between one or the other for your upcoming project. While the names are similar, they are entirely different processes of printing and…
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If you’ve ever ordered marketing or direct mail materials for your business or an event, you know that there are several different terms for each piece of print marketing materials. This stands true for pamphlets and brochures. We get asked by customers what the real difference is between brochures and…
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Print is a beautiful thing, especially when your magazine is a glistening spread of well-placed images and inspirational copy. But, are you missing out on an audience who is looking to read your publication online? Consider offering an online version of your magazine as an additional perk or even as…
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Have you ever started a design project and thought, “What the font?” Well, that’s where this handy-dandy typeface flow chart can help you make that tough font decision. Whether you’re designing an infographic or need a font for a new logo, this flow chart can help you make a font…
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Don’t worry about memorizing all of the InDesign shortcut keys, we have a cheat sheet that’s worthy of wall space. Whether you print it out and hang it up, or save a copy to your desktop, this infographic is the perfect reference for any design project. Source: Wells & Drew
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Want your marketing piece to make a bigger impact? Try using variable data to create personalized promotional direct mail and publications that will grab your reader’s attention. Variable data is a form of digital printing that allows different elements such as text, images or graphics to be changed from one…
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Don’t want your direct mail piece to end up in the trash with the rest of the unread mail? These 10 tips will help you get the results you want. 1. A clear, bold headline. On the envelope or front of the mailer there should be one central message. The…
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Looking for way to break through the communication barrier between you and your prospects? In today’s digital age, it’s easy for your target market to become saturated with online advertisements and email marketing. It’s time to take a proven approach to reaching your prospects, print media. According to PrintIsBig.com, U.S.…
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