Latest Blogs
Click image to the view and download the ebook. When it comes to keyword research and content generation, let’s face it, we could all use a little help. Our Must-Have Tools ebook contains some of the most effective research and writing tools available to marketers today and some of them…
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Celebrate a happy 100 years of Better Homes & Gardens. A makeover might seem like an odd 100th birthday gift. But not when the recipient is Better Homes & Gardens. For its centennial, the magazine received a redesign, complete with a new logo, a larger trim size (9″ x 10 7/8″),…
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STRATEGY, CONTENT, AUDIENCE When Heather Lose, Editor-in-Chief for The Tennessee Conservationist magazine, is asked how she would respond to naysayers who wonder why her organization would have a print magazine, she laughs. “The naysayers may not know what we know, which is that print simply is not dead,” Lose says. “People enjoy moving…
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Get it together! The right binding style for the right application can make all the difference when designing a printed piece. We’ve got the “perfect” cheat sheet to help you determine the best option for your next print project. COMMON BINDING TERMS Saddle stitching: A process that includes nesting and stapling…
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SEE WHAT IT TAKES TO MAKE A GREAT MAGAZINE THROUGH OUR SEVEN STEPS. Successful consumer and B2B editor and publisher Nick Wright reveals a selection of his key secrets to creating a successful, award-winning publication. 1. KNOW YOUR READERS INSIDE AND OUT When you craft engaging content that hits your…
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USPS ADDRESS QUALITY AND MOVE UPDATE REQUIREMENTS FOR 2018 The USPS is making strong efforts to reduce the amount of returned mail going forward and will change the requirements for address quality and move updates effective January 21, 2018. Returned mail is costly for everyone. There a few simple steps you…
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The Multiplier Effect This study by Magazine Networks focused on the ad effectiveness among 3000 online consumers found that adding print to any other media channel increased the lift, brand awareness and buying intent significantly. If you want to engage your audience, communicate trust, and build awareness, your best bet…
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We’ve all see them. In the design world we all get the same knot in our stomach. Let’s paint the picture. You have been waiting all day for the image file to come in. Patiently keeping a watchful eye on your inbox, hoping you get the file before closing time…
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Here’s an infographic excerpt from the latest edition of Inspired Momentum! Read Spring 2015 Momentum Issue
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When it comes down to first impressions, your paper choice can be just as important as your design. Paper can help you bring your marketing piece to life. Whether you’re printing a direct mail piece or publishing your latest magazine, the type of paper matters as it directly affects your printing…
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