DIRECTMAIL PRO is a cloud-based, integrated marketing platform that seamlessly syncs your physical direct mail pieces with digital marketing touchpoints. Instead of relying on a single offline mailing, DIRECTMAIL PRO launches display ads, social media ads, and strict tracking mechanisms that run before, during, and after your mail piece lands in the mailbox.

The Four Step Process:

1. Your Pieces Are Sent: We execute high-quality print production and prepare your mail precisely for your target market.

2. Mail Tracking is Activated: Using USPS Intelligent Mail barcode (IMb) data, we track exactly where your order is in the postal stream and pinpoint the day it is scheduled to hit mailboxes.

3. Digital Follow-Up Begins: As recipients get their mail, matching display ads begin following them across the web and on social media, keeping your brand and message top-of-mind.

4. Response Metrics Are Logged: Every phone call, text, or web interaction driven by the mailing is tracked and funneled back to you.

Every campaign can be backed by an array of integrated tools designed to maximize attribution:

• Mail Tracking: Real-time logistics integration showing you precisely when mail pieces drop and deliver.

• Informed Delivery Integration: A digital preview ad and clickable link embedded directly into the daily USPS notification emails sent to your recipients.

• Social Media & Google Retargeting: Coordinated ad placements matching your mailer's design deployed across Facebook, Instagram, and millions of websites via the Google Display Network.

• Call & SMS Tracking: Unique tracking phone numbers are assigned to your artwork to view caller demographics, log volume, and record calls for quality assurance.

• LeadMatch Pixel Tracking: Advanced digital tracking that isolates anonymous website visitors generated by your mail piece, letting you see exactly who is engaging with your brand online.

The moment your campaign launches, you receive exclusive login credentials to a secure, live Performance Dashboard. This cloud-based dashboard serves as a centralized command center where you can view delivery timetables, monitor real-time web traffic spikes, track incoming calls, and analyze your true marketing ROI instantly.

Not at all. Our teams manage the full integration for you. You provide your target list, campaign goals, and artwork, and we orchestrate both the physical print production and the digital platform build behind the scenes to deliver a seamless launch.