Latest Blogs
Brands We Love: Burt’s Bees If you’ve ever gone in search of a solution for chapped lips or dry hands, you’re likely familiar with Burt’s Bees. Born in the Maine woods in 1984, the company calls itself “the #1 dermatologist-recommended natural skin care brand.” You don’t get old(er) by making…
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WHO DID IT: Tennis Australia at the Australian Open 2025 WHAT IT IS: A YouTube content project called AO Animated, which was produced by Tennis Australia during the Australian Open, the first Grand Slam tennis tournament of the year. AO Animated, which debuted during the 2024 tournament, streamed matches from…
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A company anniversary or “Brand Birthday” is the perfect reason to thank your customers and connect with new ones. Early this year, Hasbro announced a new look and new game features to celebrate the 90th anniversary of Monopoly. Hasbro says the expansion packs-which are designed to breathe new life into…
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Planning is one of the least sexy aspects of life as a marketer, but toeing the line between long-term planning and reactionary real-time marketing is nonnegotiable. In theory, a marketing department sets its plans for the year around a solidified budget, landmark events, large-scale paid media campaigns, product launches,…
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FAQ: Modern Litho House Stock Transition Why is Modern Litho changing its house stock paper? We are transitioning to an expanded range of American-made house stock papers to ensure price stability, avoid recent 10% tariff increases on imported sheets, and support U.S. manufacturing. This change guarantees a reliable supply chain,…
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Click Here for Details If you’re a catalog marketer, there’s exciting news on the horizon: The USPS Catalog Mailing Incentive goes into effect August 15, 2025, offering substantial postage savings just in time for peak campaign planning and holiday mailings. What Is the USPS Catalog Mailing Incentive? The USPS Catalog…
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The U.S. Postal Service will implement new postage rates effective July 13, 2025. These changes will impact commercial mailers, catalog publishers, periodical publishers, and direct mail marketers. Understanding the specifics of these updates can help you plan budgets, optimize mailing strategies, and take advantage of available discounts. Key Rate Changes…
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Rich Graham Director -Direct Mail Division, Modern Litho – St. Louis FOR IMMEDIATE RELEASE: Modern Litho-St. Louis Strengthens Market-Defining Direct Mail Capabilities with Key Talent Acquisition ST. LOUIS, MO, JANUARY 22, 2025 – Modern Litho, a leading full-service publication and commercial printer, today announces a significant expansion of its direct…
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It’s been a busy year here at Modern Litho! Join us for a look back at all that’s been accomplished in 2024. And thank you for being a part of our journey!
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Watch Our 2025 USPS Promotions Webinar The USPS 2025 Promotions Program is off and running offering postal discounts ranging from 3% up to 6%! The incentives are offered to qualifying direct mail pieces that integrate advanced technology, tactile elements, sustainable materials, and more. These discounts can make a significant impact…
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