Customer Journey Map: Free Download

Once you’ve mapped the customer journey, what’s next?

After identifying the stages, you can begin to craft marketing and customer service touchpoints around them. Here are 30 ideas for touchpoints throughout the customer journey:

• Webinars or Live Events
• Direct Mail
• Case Studies
• e-Books
• Feedback Forms
• Personalized E-blasts
• Contact Forms
• Sign-Up and Registration Forms
• Special Forums and Groups
• Special Offers and Promotions
• Digital Downloads and Content Upgrades
• Demo Requests
• Video
• Digital and Social Media Ads
• Sample Requests
• Social Networks
• Tours (In-Person, Virtual, or Video)
• Thank-You Cards
• Help Centers and Online Chat
• Micro-sites and Landing Pages
• In-Store Experiences
• E-courses
• Printed Magazines, Catalogs, or Brochures
• Branded Promotional Products
• Kitted Promotional Boxes
• Trade Shows
• Sponsorships
• Loyalty Programs and Communications
• Outdoor Signage
• Co-marketing with Other Brands

Looking for more marketing tips? Check out the Inspired Momentum archive.