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Client Resources

Resources and Information

Looking for Design Tips? Marketing Advice? Technical or Print Advice? You’ve come to the right place.

The Best Press on the Planet Fri, April 22nd, 2022 - Modern Litho-Kansas City welcomes a new Heidelberg XL106 8-Color press. We can’t wait to see what great things we can accomplish together.
What’s Going On?! Insights on Printing, Paper and Postage Tue, April 12th, 2022 - By Greg Meeker, Vice President, Sales/Co-owner It’s a challenging time for all of us associated with the printing industry.  Publishers, print buyers, marketers, paper companies, printing companies – we’re all... [Read More]
Creativity is Key to Direct Mail Engagement Tue, April 5th, 2022 - Creative design and printing techniques can be the key to your mailpiece getting opened.
Meet Pantone’s 2022 Color of the Year Very Peri Tue, April 5th, 2022 - The new 2022 Pantone Color of the Year, named Veri Peri, can be described as a periwinkle blue with red undertones and reflects the global innovation and transformation of the world we live in.
Our Favorite, FREE Handwriting Fonts Thu, March 31st, 2022 - Utilizing handwriting fonts on direct mail, envelopes, letters and marketing collateral can draw attention to and personalize key messaging particulary when paired with variable data and imaging.  For help with... [Read More]
Adobe and Pantone Print Workflow Shift Wed, February 9th, 2022 - Adobe and Pantone have a new working relationship that may affect your printing workflow. Pantone is removing their color book libraries from Adobe software in the next update.
2022 USPS Promotions Tue, January 11th, 2022 - Direct Mail continues to deliver in the wake of the pandemic. USPS Promotions are a great way to save on postage and try a new marketing  strategy. Tactile, Sensory and... [Read More]
Email Marketing Trends for 2022 Thu, December 16th, 2021 - Data privacy—changes in the data marketers can collect and use to leverage for audience targeting Focus on segmentation and personalization in campaigns Less focus on email open rates, higher focus... [Read More]
Bold Ways to Change Your Meetings Thu, December 16th, 2021 - Premeeting and Agenda Practices Don’t over invite. The quality of meetings plummets as the number of attendees goes up. Keep meetings as lean as possible. As meetings expand in size,... [Read More]
The Making of a Print Magazine Thu, December 16th, 2021 - Strategy, Content, Audience When Heather Lose, Editor-in-Chief for The Tennessee Conservationist magazine, is asked how she would respond to naysayers who wonder why her organization would have a print magazine,... [Read More]
Meeting Times: How Long Should a Meeting Last? Wed, December 15th, 2021 - “In our research, we discovered the best meeting leaders have something in common: a similar mindset of recognizing that they are stewards of their attendees’ time, ” Steven Rogelberg, PhD... [Read More]
2021 Holiday & Kindness Cards Tue, November 16th, 2021 - Each order contains one set of cards that includes 14 different designs and 14 blank envelopes.
2021 Holiday & Kindness Cards Thu, October 28th, 2021 - Each order contains one set of cards that includes 14 different designs and 14 blank envelopes.
Change Is Hard, But So Is Winning Mon, September 27th, 2021 - A look inside Modern Litho’s challenges and wins from a corporate strategy perspective. By Jeff Davidson At Modern Litho, we’ve been through a lot in our eight-decade history,so we know... [Read More]
Logo Limbo Game Wed, September 15th, 2021 - Looking for more marketing tips? Check out the Inspired Momentum archive.
AUGUST 2021 Postal Rate Changes: A Quick Guide Thu, August 19th, 2021 - The USPS has announced changes that will take effect on August 29, 2021. Some of the highlights include: First-Class Mail Forever stamp will increase to 58 cents. First-Class postcard maximum... [Read More]
Is Your Technology Partner Driving Your Business Forward? Thu, August 12th, 2021 - 5 things to consider when evaluating your partnerships. By Jim Tomblinson If there’s anything I’ve learned in my 40 years at Modern Litho, it’s thathaving the right technology is critical... [Read More]
Customer Journey Map: Free Download Mon, June 7th, 2021 - Once you’ve mapped the customer journey, what’s next? After identifying the stages, you can begin to craft marketing and customer service touchpoints around them. Here are 30 ideas for touchpoints... [Read More]
Vehicle Magnets & Magnetic Graphics Tue, April 20th, 2021 - VEHICLE MAGNETS FROM BROWN PRINTINGCustomize and brand your delivery fleet with vehicle magnets Any size or shape (most common size: 16 in x 20 in) Custom cutting at no additional... [Read More]
Case Study: Missouri State Medical Association (MSMA) Fri, April 2nd, 2021 - Project Summary: MSMA in-house production and mailing of 25,000 – 30,000 personalized monthly invoices, statements, and fundraising mailings “Freedom to Focus on Other Priorities.”That’s what Liz Fleenor, Graphic Designer and... [Read More]

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