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Resources and Information

Looking for Design Tips? Marketing Advice? Technical or Print Advice? You’ve come to the right place.

2022 USPS Promotions Tue, January 11th, 2022 - Direct Mail continues to deliver in the wake of the pandemic. USPS Promotions are a great way to save on postage and try a new marketing  strategy. Tactile, Sensory and... [Read More]
Email Marketing Trends for 2022 Thu, December 16th, 2021 - Data privacy—changes in the data marketers can collect and use to leverage for audience targeting Focus on segmentation and personalization in campaigns Less focus on email open rates, higher focus... [Read More]
Bold Ways to Change Your Meetings Thu, December 16th, 2021 - Premeeting and Agenda Practices Don’t over invite. The quality of meetings plummets as the number of attendees goes up. Keep meetings as lean as possible. As meetings expand in size,... [Read More]
The Making of a Print Magazine Thu, December 16th, 2021 - Strategy, Content, Audience When Heather Lose, Editor-in-Chief for The Tennessee Conservationist magazine, is asked how she would respond to naysayers who wonder why her organization would have a print magazine,... [Read More]
Meeting Times: How Long Should a Meeting Last? Wed, December 15th, 2021 - “In our research, we discovered the best meeting leaders have something in common: a similar mindset of recognizing that they are stewards of their attendees’ time, ” Steven Rogelberg, PhD... [Read More]
2021 Holiday & Kindness Cards Tue, November 16th, 2021 - Each order contains one set of cards that includes 14 different designs and 14 blank envelopes.
2021 Holiday & Kindness Cards Thu, October 28th, 2021 - Each order contains one set of cards that includes 14 different designs and 14 blank envelopes.
Change Is Hard, But So Is Winning Mon, September 27th, 2021 - A look inside Modern Litho’s challenges and wins from a corporate strategy perspective. By Jeff Davidson At Modern Litho, we’ve been through a lot in our eight-decade history,so we know... [Read More]
Logo Limbo Game Wed, September 15th, 2021 - Looking for more marketing tips? Check out the Inspired Momentum archive.
AUGUST 2021 Postal Rate Changes: A Quick Guide Thu, August 19th, 2021 - The USPS has announced changes that will take effect on August 29, 2021. Some of the highlights include: First-Class Mail Forever stamp will increase to 58 cents. First-Class postcard maximum... [Read More]
Is Your Technology Partner Driving Your Business Forward? Thu, August 12th, 2021 - 5 things to consider when evaluating your partnerships. By Jim Tomblinson If there’s anything I’ve learned in my 40 years at Modern Litho, it’s thathaving the right technology is critical... [Read More]
Customer Journey Map: Free Download Mon, June 7th, 2021 - Once you’ve mapped the customer journey, what’s next? After identifying the stages, you can begin to craft marketing and customer service touchpoints around them. Here are 30 ideas for touchpoints... [Read More]
Vehicle Magnets & Magnetic Graphics Tue, April 20th, 2021 - VEHICLE MAGNETS FROM BROWN PRINTINGCustomize and brand your delivery fleet with vehicle magnets Any size or shape (most common size: 16 in x 20 in) Custom cutting at no additional... [Read More]
Case Study: Missouri State Medical Association (MSMA) Fri, April 2nd, 2021 - Project Summary: MSMA in-house production and mailing of 25,000 – 30,000 personalized monthly invoices, statements, and fundraising mailings “Freedom to Focus on Other Priorities.”That’s what Liz Fleenor, Graphic Designer and... [Read More]
variable data print booklet Variable Data Resource: Variables of Inspired Printing Tue, March 23rd, 2021 - For more free printing, mailing and marketing resources visit our client resources page.
2021 USPS Promotions Tue, February 2nd, 2021 -
Impact of Color in Packaging Design Fri, November 6th, 2020 - Influence your target audience through the color of your packaging. Learn the attributes of each color and how it is used to draw in consumers. Click the image below to... [Read More]
Bulk Mailing vs. Single Piece Mailing Wed, October 14th, 2020 - Bulk mail or bulk mailing, also known as commercial mail and marketing mail, is a classification of mailings through the USPS which allows for discounted rates on postage based upon... [Read More]
Display Stand by Modern Litho Display Stand: Magazine, Catalog, and Marketing Material Tue, September 22nd, 2020 - This tabletop display stand solution is fully customizable from the size to the graphics and images printed on it. Highlight marketing collateral in lobbies, lunchrooms, conference rooms, point of purchase... [Read More]
Direct Mail is a Powerhouse for Nonprofits Fri, September 4th, 2020 - Nonprofit marketer’s take note, direct mail remains one of the most effective donor engagement vehicles. The Facts:

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