Resources and Information
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Favorite Podcasts Fri, October 4th, 2019 - Check out two of our favorite podcasts: 1. “How to Nail Positioning, Messaging, and Change Management: Matt Desmier on Marketing Smarts” (30 mins) 2. The Science of Social Media: “Grade... [Read More] Our Guide to Link Profile Basics Fri, October 4th, 2019 - Get in the know for your next website analytics and reporting meeting. This easy three page guide breaks down terminology and basic terms related to link profiling. Our Favorite SEO Tools Mon, July 15th, 2019 - The term “SEO” can make anyone’s eyes glaze over. As a marketer, who hasn’t had to sift through pages of data and try to decipher what it all means and... [Read More] Wide Format Cutting Techniques Mon, March 18th, 2019 - Get in the know! Next time you’re ordering signage and display graphics use our guide to describe the type of cutting techniques you want. USPS 2019 Postal Rate Changes Wed, January 30th, 2019 - The following information lists USPS rate changes and pricing that take effect January 27, 2019. Changes to First-Class Mail® Commercial Letters, Cards, and Flats: The Full Service IMB discount for... [Read More] Marketing to Gen Z : 8 Experts Weigh In Mon, January 14th, 2019 - The age of instant access to information has shaped a generation, Gen Z, that values user generated content, mobility and unprecedented agility when it comes to connecting with a brand. Marketing Plan Template Mon, October 22nd, 2018 - The most important part of a business plan is the marketing plan. To keep one’s business on course the plan must be geared toward the business’s mission – its... [Read More] Customized Pennant Flag Banner Fri, October 12th, 2018 - Pennant flag banners are everywhere these days from Pinterest to Etsy and even your favorite aisle at Target. Pennant banners really are quite on trend; but expensive to customize or... [Read More] Print Magazines are Still Relevant Fri, August 3rd, 2018 - How are print magazines still relevant? For media companies, print magazines are a phenomenal advertisement for a brand, while giving weight to legitimacy and trustworthiness. In the summer issue of... [Read More] Per Piece Postage Calculator Fri, June 22nd, 2018 - Try our postage calculator to give you a per piece estimate. What does “per piece” mean? It means our calculator is based only on one piece (weight and mailing class)... [Read More] Saddle Stitch Signature Layout Guide Thu, May 10th, 2018 - The more the merrier when it comes to page count in your saddle-stitched brochure or magazine, right? Not so fast! Designing for multiple pages can present production issues that need... [Read More] Show Me Your Demographics… Thu, April 19th, 2018 - Have you ever received a piece of direct mail that spoke to you exactly? I mean, really felt like it was intended for only you? Maybe it had... [Read More] 2018 Postal Rate Changes Fri, February 9th, 2018 - USPS rate changes effective January 21, 2018 Changes to First-Class Mail®: First-Class Mail® Letters up to 1 ounce: price increases from $0.49 to $0.50 First-Class Metered Mail: price increases from... [Read More] Print: The Multiplier Effect Mon, December 11th, 2017 - This study by Magazine Networks focused on the ad effectiveness among 3000 online consumers found that adding print to any other media channel increased the lift, brand awareness and buying... [Read More]
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