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Looking for Design Tips? Marketing Advice? Technical or Print Advice? You’ve come to the right place.
The Best Press on the Planet Fri, April 22nd, 2022 - Modern Litho-Kansas City welcomes a new Heidelberg XL106 8-Color press. We can’t wait to see what great things we can accomplish together.What’s Going On?! Insights on Printing, Paper and Postage Tue, April 12th, 2022 - By Greg Meeker, Vice President, Sales/Co-owner It’s a challenging time for all of us associated with the printing industry. Publishers, print buyers, marketers, paper companies, printing companies – we’re all... [Read More]
Creativity is Key to Direct Mail Engagement Tue, April 5th, 2022 - Creative design and printing techniques can be the key to your mailpiece getting opened. 
Meet Pantone’s 2022 Color of the Year Very Peri Tue, April 5th, 2022 - The new 2022 Pantone Color of the Year, named Veri Peri, can be described as a periwinkle blue with red undertones and reflects the global innovation and transformation of the world we live in.
Our Favorite, FREE Handwriting Fonts Thu, March 31st, 2022 - Utilizing handwriting fonts on direct mail, envelopes, letters and marketing collateral can draw attention to and personalize key messaging particulary when paired with variable data and imaging. For help with... [Read More]
Adobe and Pantone Print Workflow Shift Wed, February 9th, 2022 - Adobe and Pantone have a new working relationship that may affect your printing workflow. Pantone is removing their color book libraries from Adobe software in the next update.
2022 USPS Promotions Tue, January 11th, 2022 - Direct Mail continues to deliver in the wake of the pandemic. USPS Promotions are a great way to save on postage and try a new marketing strategy. Tactile, Sensory and... [Read More]
Email Marketing Trends for 2022 Thu, December 16th, 2021 - Data privacy—changes in the data marketers can collect and use to leverage for audience targeting Focus on segmentation and personalization in campaigns Less focus on email open rates, higher focus... [Read More]
Bold Ways to Change Your Meetings Thu, December 16th, 2021 - Premeeting and Agenda Practices Don’t over invite. The quality of meetings plummets as the number of attendees goes up. Keep meetings as lean as possible. As meetings expand in size,... [Read More]
The Making of a Print Magazine Thu, December 16th, 2021 - Strategy, Content, Audience When Heather Lose, Editor-in-Chief for The Tennessee Conservationist magazine, is asked how she would respond to naysayers who wonder why her organization would have a print magazine,... [Read More]
Meeting Times: How Long Should a Meeting Last? Wed, December 15th, 2021 - “In our research, we discovered the best meeting leaders have something in common: a similar mindset of recognizing that they are stewards of their attendees’ time, ” Steven Rogelberg, PhD... [Read More]
2021 Holiday & Kindness Cards Tue, November 16th, 2021 - Each order contains one set of cards that includes 14 different designs and 14 blank envelopes. 2021 Holiday & Kindness Cards Thu, October 28th, 2021 - Each order contains one set of cards that includes 14 different designs and 14 blank envelopes.
Change Is Hard, But So Is Winning Mon, September 27th, 2021 - A look inside Modern Litho’s challenges and wins from a corporate strategy perspective. By Jeff Davidson At Modern Litho, we’ve been through a lot in our eight-decade history,so we know... [Read More]
Logo Limbo Game Wed, September 15th, 2021 - Looking for more marketing tips? Check out the Inspired Momentum archive.
AUGUST 2021 Postal Rate Changes: A Quick Guide Thu, August 19th, 2021 - The USPS has announced changes that will take effect on August 29, 2021. Some of the highlights include: First-Class Mail Forever stamp will increase to 58 cents. First-Class postcard maximum... [Read More]
Is Your Technology Partner Driving Your Business Forward? Thu, August 12th, 2021 - 5 things to consider when evaluating your partnerships. By Jim Tomblinson If there’s anything I’ve learned in my 40 years at Modern Litho, it’s thathaving the right technology is critical... [Read More]
Customer Journey Map: Free Download Mon, June 7th, 2021 - Once you’ve mapped the customer journey, what’s next? After identifying the stages, you can begin to craft marketing and customer service touchpoints around them. Here are 30 ideas for touchpoints... [Read More]
Vehicle Magnets & Magnetic Graphics Tue, April 20th, 2021 - VEHICLE MAGNETS FROM BROWN PRINTINGCustomize and brand your delivery fleet with vehicle magnets Any size or shape (most common size: 16 in x 20 in) Custom cutting at no additional... [Read More]
Case Study: Missouri State Medical Association (MSMA) Fri, April 2nd, 2021 - Project Summary: MSMA in-house production and mailing of 25,000 – 30,000 personalized monthly invoices, statements, and fundraising mailings “Freedom to Focus on Other Priorities.”That’s what Liz Fleenor, Graphic Designer and... [Read More]Find It Fast!
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