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Looking for Design Tips? Marketing Advice? Technical or Print Advice? You’ve come to the right place.
Our Favorite SEO Tools Mon, July 15th, 2019 - The term “SEO” can make anyone’s eyes glaze over. As a marketer, who hasn’t had to sift through pages of data and try to decipher what it all means and... [Read More]
Sustainability in Paper, Packaging and Print Tue, April 16th, 2019 - At Modern Litho, we’re huge advocates of sustainability and we believe in doing our part to preserve and protect our natural resources. Two Sides NA is a nonprofit organization that... [Read More]
Wide Format Cutting Techniques Mon, March 18th, 2019 - Get in the know! Next time you’re ordering signage and display graphics use our guide to describe the type of cutting techniques you want.
USPS 2019 Postal Rate Changes Wed, January 30th, 2019 - The following information lists USPS rate changes and pricing that take effect January 27, 2019. Changes to First-Class Mail® Commercial Letters, Cards, and Flats: The Full Service IMB discount for... [Read More]
Marketing to Gen Z : 8 Experts Weigh In Mon, January 14th, 2019 - The age of instant access to information has shaped a generation, Gen Z, that values user generated content, mobility and unprecedented agility when it comes to connecting with a brand.
Marketing Plan Template Mon, October 22nd, 2018 - The most important part of a business plan is the marketing plan. To keep one’s business on course the plan must be geared toward the business’s mission – its... [Read More]
Customized Pennant Flag Banner Fri, October 12th, 2018 - Pennant flag banners are everywhere these days from Pinterest to Etsy and even your favorite aisle at Target. Pennant banners really are quite on trend; but expensive to customize or... [Read More]
Print Magazines are Still Relevant Fri, August 3rd, 2018 - How are print magazines still relevant? For media companies, print magazines are a phenomenal advertisement for a brand, while giving weight to legitimacy and trustworthiness. In the summer issue of... [Read More]Live Sketching Adds a Memorable Experience for Conferences and Events Fri, August 3rd, 2018 - A creative way for your brand to be more memorable at trade shows. Imagine a scenario in which you could bring presentations to life in an unforgettable way. The founder... [Read More]
Per Piece Postage Calculator Fri, June 22nd, 2018 - Try our postage calculator to give you a per piece estimate. What does “per piece” mean? It means our calculator is based only on one piece (weight and mailing class)... [Read More]
Saddle Stitch Signature Layout Guide Thu, May 10th, 2018 - The more the merrier when it comes to page count in your saddle-stitched brochure or magazine, right? Not so fast! Designing for multiple pages can present production issues that need... [Read More]
Show Me Your Demographics… Thu, April 19th, 2018 - Have you ever received a piece of direct mail that spoke to you exactly? I mean, really felt like it was intended for only you? Maybe it had... [Read More]
2018 Postal Rate Changes Fri, February 9th, 2018 - USPS rate changes effective January 21, 2018 Changes to First-Class Mail®: First-Class Mail® Letters up to 1 ounce: price increases from $0.49 to $0.50 First-Class Metered Mail: price increases from... [Read More]Outlook for 2018: A Message from our Ownership Group Fri, January 26th, 2018 - Dear Clients, Many of you have asked for our take on the state of the print industry as well as the state of Modern Litho and how we are positioning... [Read More]
USPS Address Quality and Move Requirement Changes effective 1/21/18 Wed, January 17th, 2018 - USPS ADDRESS QUALITY AND MOVE UPDATE REQUIREMENTS FOR 2018 The USPS is making strong efforts to reduce the amount of returned mail going forward and will change the requirements for... [Read More]
InDesign: Paragraph Styles vs. Character Styles Fri, December 15th, 2017 - Setting up proper style sheets using InDesign styles is a great way to start any project. Where do you start? How about we start at the beginning. Before setting up... [Read More]
Print: The Multiplier Effect Mon, December 11th, 2017 - This study by Magazine Networks focused on the ad effectiveness among 3000 online consumers found that adding print to any other media channel increased the lift, brand awareness and buying... [Read More]
Internal Marketing: Engaging Employees As Brand Ambassadors Wed, October 4th, 2017 - Engage employees with internal marketing! Companies often overlook the most obvious and important asset in their marketing arsenal: their employees. While client facing employees are regularly briefed on company goals,... [Read More]
A Surprising Look at Millennials and Direct Mail Tue, July 25th, 2017 - If you think you know Millennials as digital natives who do everything on their smart phone… think again! Source: USPSFind It Fast!
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