Google Guide to Micro-Moment Marketing

What exactly is Micro-moment marketing?

Micro-moment marketing is defined as moments when consumers act on a need, e.g. to learn something, do something, discover something, watch something or buy something. They are intent-rich moments where decisions are being made and preferences shaped.

If you or your organization is looking to engage your target audience via mobile, this guide is a must-have! To win with marketing in a digital world, brands and organizations must be there to meet the customer/client/member in these “micro-moments”.

Mobilize your marketing to satisfy these four key instances:

I want to know….

I want to go…

I want to buy…

I want to do…

Start by thinking about what these moments mean to your audience in your industry. Who do you serve and how can you serve them even better with mobile marketing?

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