Improve Direct Mail with USPS Picture Permit Imprint Indicia

As a new offering by the USPS, Picture Permit Imprint Indicia allows commercial mailers to creatively add value to their mailpiece by customizing permit indicia by incorporating a logo, picture, trademarked brand, or other image along with required information. Utilizing this new offering allows your company to gain immediate recognition of logos, products, promotions, and brands; ultimately improving the overall effectiveness of mailing campaigns.

According to the US Postal Service, the benefits of Picture Permit Imprint Indicia include:

  • A boost in mailpiece visibility, value, and open rate
  • Heightened brand awareness
  • An enhanced mailpiece by making use of prime “real estate” in indicia area to attract more “eye-balls”
  • Increased promotion of company products and services


Currently, this offering is available for presort First-Class Mail® and Standard Mail® letters and cards. The extra fee for Picture Permit First-Class Mail letters and cards is 1 cent per piece and for Standard Mail letters and cards, the fee is 2 cents per piece.

  • Business-themed images, such as corporate logos, trademarked brands, photographs, other graphics
  • Color images only
  • Full-service automation Intelligent Mail® barcode
  • Nominal per piece fee in addition to postage
  • Application, design approval, and sampling in advance

Click Here to learn more about the USPS Picture Permit Imprint Indicia

Picture Permit Imprint Indicia Requirements
Picture Permit Imprint Indicia Fact Sheet
Picture Permit Imprint Indicia Template
Mailing Permit (PS Form 3615)