Why Magazines Work

Magazines and publications are a powerful tool to have in your marketing mix. They drive action, encourage reader engagement, and instill trust in readers. Magazine and publication readers are influencers and social, they incite action in their friends and family and impact their purchase decisions across a variety of advertising categories. Most importantly, studies show that allocating money to magazines and publications in the media mix improves marketing and advertising ROI across multiple product categories.

Are you publishing your magazine this year?