Posts Tagged ‘Brand Marketing’
Brands We Love: Burt’s Bees and Sustainability
Brands We Love: Burt’s Bees If you’ve ever gone in search of a solution for chapped lips or dry hands, you’re likely familiar with Burt’s Bees. Born in the Maine woods in 1984, the company calls itself “the #1 dermatologist-recommended natural skin care brand.” You don’t get old(er) by making missteps (even if you moisturize),…
Read MoreMARKETING THAT MOVED US: The Gamification of…Games
WHO DID IT: Tennis Australia at the Australian Open 2025 WHAT IT IS: A YouTube content project called AO Animated, which was produced by Tennis Australia during the Australian Open, the first Grand Slam tennis tournament of the year. AO Animated, which debuted during the 2024 tournament, streamed matches from the tournament’s three largest stadiums…
Read MoreBrand Birthdays: Using Company Anniversaries to Engage and Connect
A company anniversary or “Brand Birthday” is the perfect reason to thank your customers and connect with new ones. Early this year, Hasbro announced a new look and new game features to celebrate the 90th anniversary of Monopoly. Hasbro says the expansion packs—which are designed to breathe new life into the game—are a result of…
Read MoreThe Long and Short of It…Planning and Real-time Marketing
Planning is one of the least sexy aspects of life as a marketer, but toeing the line between long-term planning and reactionary real-time marketing is nonnegotiable. In theory, a marketing department sets its plans for the year around a solidified budget, landmark events, large-scale paid media campaigns, product launches, and even sales. That’s “in…
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