MARKETING THAT MOVED US: The Gamification of…Games

Gamification

WHO DID IT:  Tennis Australia at the Australian Open 2025 WHAT IT IS:  A YouTube content project called AO Animated, which was produced by Tennis Australia during the Australian Open, the first Grand Slam tennis tournament of the year. AO Animated, which debuted during the 2024 tournament, streamed matches from the tournament’s three largest stadiums…

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