Latest Blogs
PASS THE ENVELOPE PLEASE By Trish Witkowski Its true creativity is key to direct mail engagement. Choosing which creative strategy to lead with isn’t always an easy task. We’ve identified seven creative strategies to inspire you and help design the approach that will work best for you, your audience, and…
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Click image to view and learn how to download these great fonts! Utilizing handwriting fonts on direct mail, envelopes, letters and marketing collateral can draw attention to and personalize key messaging particulary when paired with variable data and imaging. For help with fonts or more information on direct mail and mailing…
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Adobe® announced a decision that caught many creative professionals off-guard. The software company has released a statement that will affect the Adobe and Pantone® print workflow. On the Adobe Helpdesk website, a note was added saying the Pantone color libraries will be removed in future releases of its design software,…
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Jim Tomblinson Named Chief Operating Officer of Modern Litho For Immediate Release: Jefferson City, Missouri February 2, 2023- Modern Litho, a full-service commercial printer and mailer based in Jefferson City, Missouri, today announces Jim Tomblinson has been named Chief Operating Officer. Jim Tomblinson, formerly Vice President of Operations, has been appointed…
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St. Louis, Missouri January 5, 2023- Modern Litho-St. Louis, a full-service commercial printer and mailer, announces it has acquired Scotts Printing of Rolla effective December 31st, 2022. Serving similar clientele, Scotts Printing operation pairs well with the business model of Modern Litho’s St. Louis facility, located on The Hill at 5111…
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PREMEETING AND AGENDA PRACTICES Don’t over invite. The quality of meetings plummets as the number of attendees goes up. Keep meetings as lean as possible. As meetings expand in size, dysfunction also expands. Try the questions vs. topics approach below to minimize attendance. Questions vs. topics. Think about each item on the…
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STRATEGY, CONTENT, AUDIENCE When Heather Lose, Editor-in-Chief for The Tennessee Conservationist magazine, is asked how she would respond to naysayers who wonder why her organization would have a print magazine, she laughs. “The naysayers may not know what we know, which is that print simply is not dead,” Lose says. “People enjoy moving…
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Click to view “In our research, we discovered the best meeting leaders have something in common: a similar mindset of recognizing that they are stewards of their attendees’ time, ” Steven Rogelberg, PhD author of The Surprising Science of Meetings Rogelberg has spent years studying meetings and outlines suggested timeframes for…
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Jeff Davidson Vice President, Corporate Strategy & Owner, Modern Litho A LOOK INSIDE MODERN LITHO’S CHALLENGES AND WINS FROM A CORPORATE STRATEGY PERSPECTIVE. BY JEFF DAVIDSON At Modern Litho, we’ve been through a lot in our eight-decade history, so we know that change is hard but required to grow. We…
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WELCOME! YOU’RE IN THE RIGHT PLACE. WE’RE EXCITED TO ANNOUNCE THAT TRIO PRINTING IS NOW PART OF MODERN LITHO – ST. LOUIS. As of August 17, 2018, Trio Printing Company has been acquired by Modern Litho. The Trio ownership group and staff are energized and ready to continue to assist…
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