Latest Blogs
Jefferson City, Missouri July 27, 2021- Modern Litho, a full-service magazine, catalog and commercial printer with national reach and headquartered in Jefferson City, Missouri, announces it will acquire the commercial printing division of Watkins Lithographic of North Kansas City, Missouri as of August 1, 2021. The acquisition increases production capacity…
Read MoreLink to Geoff’s explainer video here. ONCE YOU’VE MAPPED THE CUSTOMER JOURNEY, WHAT’S NEXT? After identifying the stages, you can begin to craft marketing and customer service touchpoints around them. Here are 30 ideas for touchpoints throughout the customer journey: Webinars or Live Events Direct Mail Case Studies e-Books Feedback…
Read MorePROJECT SUMMARY: MSMA IN-HOUSE PRODUCTION AND MAILING OF 25,000 – 30,000 PERSONALIZED MONTHLY INVOICES, STATEMENTS, AND FUNDRAISING MAILINGS “Freedom to Focus on Other Priorities.” That’s what Liz Fleenor, Graphic Designer and Managing Editor for Missouri State Medical Association (MSMA), told Brown Printing (BP) during a recent interview. “When I give…
Read MoreJefferson City, Missouri, January 4, 2020- Modern Litho, a full-service commercial, catalog and publication printer headquartered in Jefferson City, Missouri, announces an exclusive agreement with James Mulligan Printing Co. (Mulligan Printing) of St. Louis for the transfer of its commercial printing and business operations to Modern Litho. “Mulligan Printing has had a successful…
Read MoreInfluence your target audience through the color of your packaging. Learn the attributes of each color and how it is used to draw in consumers. Click the image below to open, view and download the PDF.
Read MoreBulk mail or bulk mailing, also known as commercial mail and marketing mail, is a classification of mailings through the USPS which allows for discounted rates on postage based upon compliance with USPS guidelines that include the following: Obtain a mailing permit from the USPS for the class of mail…
Read MoreThis tabletop display stand solution is fully customizable from the size to the graphics and images printed on it. Highlight marketing collateral in lobbies, lunchrooms, conference rooms, point of purchase displays, on sponsor tables and booths, anywhere you need to showcase marketing materials. As marketers, you work hard to ensure…
Read MoreWe realize there is a great deal to know when it comes to ordering printing. Maybe you work in the marketing department and need promotional items printed but you don’t have a clue what printing terminologies to use in order to fulfill your request. We’ve all been there – it…
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