Latest Blogs

Is Your Technology Partner Driving Your Business Forward?

Jim Tomblinson Vice President of Operations 5 THINGS TO CONSIDER WHEN EVALUATING YOUR PARTNERSHIPS. BY JIM TOMBLINSON If there’s anything I’ve learned in my 40 years at Modern Litho, it’s that having the right technology is critical for the health of your business. And having the right partner to support…

Modern Litho Announces The Acquisition Of Kansas City-Based Watkins Lithographic, Inc.

Jefferson City, Missouri July 27, 2021- Modern Litho, a full-service magazine, catalog and commercial printer with national reach and headquartered in Jefferson City, Missouri, announces it will acquire the commercial printing division of Watkins Lithographic of North Kansas City, Missouri as of August 1, 2021. The acquisition increases production capacity…

Customer Journey Map: Free Download

Link to Geoff’s explainer video here. ONCE YOU’VE MAPPED THE CUSTOMER JOURNEY, WHAT’S NEXT? After identifying the stages, you can begin to craft marketing and customer service touchpoints around them. Here are 30 ideas for touchpoints throughout the customer journey: Webinars or Live Events Direct Mail Case Studies e-Books Feedback…

Vehicle Magnets & Magnetic Graphics

VEHICLE MAGNETS FROM MODERN LITHO CUSTOMIZE AND BRAND YOUR DELIVERY FLEET WITH VEHICLE MAGNETS Any size or shape (most common size: 16 in x 20 in) Custom cutting at no additional charge Easy to apply, reposition and remove Change up your message and design anytime Click here to get a quote…

Case Study: Missouri State Medical Association (MSMA)

PROJECT SUMMARY: MSMA IN-HOUSE PRODUCTION AND MAILING OF 25,000 – 30,000 PERSONALIZED MONTHLY INVOICES, STATEMENTS, AND FUNDRAISING MAILINGS “Freedom to Focus on Other Priorities.” That’s what Liz Fleenor, Graphic Designer and Managing Editor for Missouri State Medical Association (MSMA), told Brown Printing (BP) during a recent interview. “When I give…

Variable Data Resource: Variables of Inspired Printing

Announcing An Exclusive Agreement With St. Louis-based James Mulligan Printing Co.

Jefferson City, Missouri, January 4, 2020- Modern Litho, a full-service commercial, catalog and publication printer headquartered in Jefferson City, Missouri, announces an exclusive agreement with James Mulligan Printing Co. (Mulligan Printing) of St. Louis for the transfer of its commercial printing and business operations to Modern Litho. “Mulligan Printing has had a successful…

Impact of Color in Packaging Design

Influence your target audience through the color of your packaging. Learn the attributes of each color and how it is used to draw in consumers. Click the image below to open, view and download the PDF.

Bulk Mailing vs. Single Piece Mailing

Bulk mail or bulk mailing, also known as commercial mail and marketing mail, is a classification of mailings through the USPS which allows for discounted rates on postage based upon compliance with USPS guidelines that include the following: Obtain a mailing permit from the USPS for the class of mail…

Display Stand: Magazine, Catalog, and Marketing Material

This tabletop display stand solution is fully customizable from the size to the graphics and images printed on it. Highlight marketing collateral in lobbies, lunchrooms, conference rooms, point of purchase displays, on sponsor tables and booths, anywhere you need to showcase marketing materials. As marketers, you work hard to ensure…