Latest Blogs

James Printing Joins the Modern Litho Family

MODERN LITHO ANNOUNCES THE ACQUISITION OF KANSAS CITY-BASED JAMES PRINTING Nationally Recognized Print Industry Leader Expands Footprint in the Midwest Market Jefferson City, Missouri (July 9, 2018)- Modern Litho, a full-service magazine, catalog and commercial printer with national reach and headquartered in Jefferson City, Missouri, announces it has acquired James…

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Saddle-stitch Signature Layout Guide

The more the merrier when it comes to page count in your saddle-stitch brochure or magazine, right? Not so fast! Designing for multiple pages can present production issues that need to be addressed on the front-end while creating your document. Check out our saddle-stitch signature layout templates and download one, two…

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Modern Litho St. Louis Relocates

MODERN LITHO OFFERINGS EXPAND AS A NEW LOCATION BRINGS NEW OPPORTUNITIES Modern Litho-St. Louis enhances digital printing services as part of its relocation   St. Louis, Missouri April 3, 2018- Modern Litho, a full-service commercial, catalog and publication printer headquartered in Jefferson City, Missouri, announces a new location for its St.…

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Data Select Options: Show Me Your Demographics…

Guide to third-party data selects Data can transform both design and messaging in creative ways! Have you ever received a piece of direct mail that spoke to you exactly? I mean, really felt like it was intended for only you? Maybe it had your name in the design or talked…

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USPS addresses quality and move requirement changes effective 1/21/18

USPS ADDRESS QUALITY AND MOVE UPDATE REQUIREMENTS FOR 2018 The USPS is making strong efforts to reduce the amount of returned mail going forward and will change the requirements for address quality and move updates effective January 21, 2018. Returned mail is costly for everyone. There a few simple steps you…

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InDesign: Paragraph Styles vs. Character Styles

Setting up proper style sheets using InDesign styles is a great way to start any project. Where do you start? How about we start at the beginning. Before setting up your InDesign style sheet, figure out which style sheet you should use. Here is a quick overview of the five…

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Print: The Multiplier Effect

The Multiplier Effect This study by Magazine Networks focused on the ad effectiveness among 3000 online consumers found that adding print to any other media channel increased the lift, brand awareness and buying intent significantly. If you want to engage your audience, communicate trust, and build awareness, your best bet…

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Internal Marketing: Engaging Employees As Brand Ambassadors

Engage employees with internal marketing! Companies often overlook the most obvious and important asset in their marketing arsenal: their employees. While client facing employees are regularly briefed on company goals, expectations and culture; others may not be. It is important to include the entire employee base in order to move…

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A Surprising Look at Millennials and Direct Mail

If you think you know Millennials as digital natives who do everything on their smart phone… think again! Click to download the white paper. Source: USPS

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Digital vs Offset Printing

If you’re currently planning a printing project, you may have come across the terms digital printing and offset printing and found out that you will have to choose between one or the other for your upcoming project. While the names are similar, they are entirely different processes of printing and…

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