Latest Blogs
Guide to third-party data selects Data can transform both design and messaging in creative ways! Have you ever received a piece of direct mail that spoke to you exactly? I mean, really felt like it was intended for only you? Maybe it had your name in the design or talked…
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USPS ADDRESS QUALITY AND MOVE UPDATE REQUIREMENTS FOR 2018 The USPS is making strong efforts to reduce the amount of returned mail going forward and will change the requirements for address quality and move updates effective January 21, 2018. Returned mail is costly for everyone. There a few simple steps you…
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Setting up proper style sheets using InDesign styles is a great way to start any project. Where do you start? How about we start at the beginning. Before setting up your InDesign style sheet, figure out which style sheet you should use. Here is a quick overview of the five…
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The Multiplier Effect This study by Magazine Networks focused on the ad effectiveness among 3000 online consumers found that adding print to any other media channel increased the lift, brand awareness and buying intent significantly. If you want to engage your audience, communicate trust, and build awareness, your best bet…
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Engage employees with internal marketing! Companies often overlook the most obvious and important asset in their marketing arsenal: their employees. While client facing employees are regularly briefed on company goals, expectations and culture; others may not be. It is important to include the entire employee base in order to move…
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If you think you know Millennials as digital natives who do everything on their smart phone… think again! Click to download the white paper. Source: USPS
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If you’re currently planning a printing project, you may have come across the terms digital printing and offset printing and found out that you will have to choose between one or the other for your upcoming project. While the names are similar, they are entirely different processes of printing and…
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If you’ve ever ordered marketing or direct mail materials for your business or an event, you know that there are several different terms for each piece of print marketing materials. This stands true for pamphlets and brochures. We get asked by customers what the real difference is between brochures and…
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We’ve all see them. In the design world we all get the same knot in our stomach. Let’s paint the picture. You have been waiting all day for the image file to come in. Patiently keeping a watchful eye on your inbox, hoping you get the file before closing time…
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Designing for large format and display graphics is different than designing for traditional print. Take a minute to review these tips before designing your next yard sign, pop up banner, booth backdrop or event marketing piece.
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