Latest Blogs
A company anniversary or “Brand Birthday” is the perfect reason to thank your customers and connect with new ones. Early this year, Hasbro announced a new look and new game features to celebrate the 90th anniversary of Monopoly. Hasbro says the expansion packs-which are designed to breathe new life into…
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Planning is one of the least sexy aspects of life as a marketer, but toeing the line between long-term planning and reactionary real-time marketing is nonnegotiable. In theory, a marketing department sets its plans for the year around a solidified budget, landmark events, large-scale paid media campaigns, product launches,…
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Take advantage of these promotions from USPS to save on postage for your next direct mail campaign. Did you know? The Postal Service delivered 127.3 billion pieces of mail to more than 164 million addresses across the country in 2022?! Now more than ever it is essential to get the…
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Click image to the view and download the ebook. When it comes to keyword research and content generation, let’s face it, we could all use a little help. Our Must-Have Tools ebook contains some of the most effective research and writing tools available to marketers today and some of them…
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By Tim Sweeney “THE ART OF PUBLIC SPEAKING IS A CAREER NECESSITY FOR MARKETING PROFESSIONALS” Whether you want to give the next big Ted Talk, speak more persuasively at work meetings, or feel less frightened when presenting to colleagues, the art of pub THE ART OF PUBLIC SPEAKING Of all the…
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By Sherry Chiger Whether you’re leading an executive team or building a small marketing team, personalities and individuals’ modi operandi can determine whether you have a high- or low-performing group. Especially in a tight labor market and a challenging competitive landscape, you want to be certain your team is working…
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When Google announced in January 2020 that it would stop supporting third-party cookies by the end of 2022, marketers began scrambling to understand how this would affect them-or at least, they did until COVID-19 hit. By spring 2020, the pandemic had pushed just about everything else, including third-party cookie deprecation, way down the…
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