Latest Blogs
Influence your target audience through the color of your packaging. Learn the attributes of each color and how it is used to draw in consumers. Click the image below to open, view and download the PDF.
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Bulk mail or bulk mailing, also known as commercial mail and marketing mail, is a classification of mailings through the USPS which allows for discounted rates on postage based upon compliance with USPS guidelines that include the following: Obtain a mailing permit from the USPS for the class of mail…
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It can be tricky choosing the right font for your project, let alone the perfect color combination. That’s why we’ve scoured the web to find two really interesting infographics shared by DesignMantic that will help you to make better typography and color choices in your next creative project. Using these key rules…
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Click image to view and download this resource. Ah, direct mail. A non-invasive, informative, personal and fun form of marketing! Put some muscle in your corner and make sure it’s part of the media mix in your next campaign. If you need some direct mail stats to make your case,…
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SEE WHAT IT TAKES TO MAKE A GREAT MAGAZINE THROUGH OUR SEVEN STEPS. Successful consumer and B2B editor and publisher Nick Wright reveals a selection of his key secrets to creating a successful, award-winning publication. 1. KNOW YOUR READERS INSIDE AND OUT When you craft engaging content that hits your…
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Designing postcards seems simple enough; but are you getting the results you need after it’s in the mail? Try some of these tips to make your direct mail piece more impactful and most importantly generate a response! 1. SIZE Mail a non-standard size that doesn’t stack nicely. Even if you have to pay…
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Click image to download the PDF. Get in the know for your next website analytics and reporting meeting. This easy three page guide breaks down terminology and basic terms related to link profiling.
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Check out two of our favorite podcasts: 1. “How to Nail Positioning, Messaging, and Change Management: Matt Desmier on Marketing Smarts” (30 mins) 2. The Science of Social Media: “Grade Your Marketing for Free with These 10+ Tools” (12 mins)
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Click image to download the PDF. The term “SEO” can make anyone’s eyes glaze over. As a marketer, who hasn’t had to sift through pages of data and try to decipher what it all means and what’s the next step to improving conversions? It seems that’s the question we all…
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