Latest Blogs
LinkedIn Newsletters allows you to create tailored, industry content for your subscribers. If you’re a LinkedIn user, chances are you’ve received a notification of a LinkedIn newsletter. According to marketing guru Jens Polomski, as of February 2022 more than 11,700 such newsletters existed. There are numerous reasons to consider launching a…
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A retractable banner set up doesn’t have to be stressful. In fact, there is a simple way to get that retractable up and ready in no time! 5 EASY STEPS TO SET UP A RETRACTABLE BANNER Remove the banner from its carrying case. Place the support pole into the slot…
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PASS THE ENVELOPE PLEASE By Trish Witkowski Its true creativity is key to direct mail engagement. Choosing which creative strategy to lead with isn’t always an easy task. We’ve identified seven creative strategies to inspire you and help design the approach that will work best for you, your audience, and…
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PREMEETING AND AGENDA PRACTICES Don’t over invite. The quality of meetings plummets as the number of attendees goes up. Keep meetings as lean as possible. As meetings expand in size, dysfunction also expands. Try the questions vs. topics approach below to minimize attendance. Questions vs. topics. Think about each item on the…
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STRATEGY, CONTENT, AUDIENCE When Heather Lose, Editor-in-Chief for The Tennessee Conservationist magazine, is asked how she would respond to naysayers who wonder why her organization would have a print magazine, she laughs. “The naysayers may not know what we know, which is that print simply is not dead,” Lose says. “People enjoy moving…
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Click to view “In our research, we discovered the best meeting leaders have something in common: a similar mindset of recognizing that they are stewards of their attendees’ time, ” Steven Rogelberg, PhD author of The Surprising Science of Meetings Rogelberg has spent years studying meetings and outlines suggested timeframes for…
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Jeff Davidson Vice President, Corporate Strategy & Owner, Modern Litho A LOOK INSIDE MODERN LITHO’S CHALLENGES AND WINS FROM A CORPORATE STRATEGY PERSPECTIVE. BY JEFF DAVIDSON At Modern Litho, we’ve been through a lot in our eight-decade history, so we know that change is hard but required to grow. We…
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Link to Geoff’s explainer video here. ONCE YOU’VE MAPPED THE CUSTOMER JOURNEY, WHAT’S NEXT? After identifying the stages, you can begin to craft marketing and customer service touchpoints around them. Here are 30 ideas for touchpoints throughout the customer journey: Webinars or Live Events Direct Mail Case Studies e-Books Feedback…
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PROJECT SUMMARY: MSMA IN-HOUSE PRODUCTION AND MAILING OF 25,000 – 30,000 PERSONALIZED MONTHLY INVOICES, STATEMENTS, AND FUNDRAISING MAILINGS “Freedom to Focus on Other Priorities.” That’s what Liz Fleenor, Graphic Designer and Managing Editor for Missouri State Medical Association (MSMA), told Brown Printing (BP) during a recent interview. “When I give…
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