Latest Blogs
Direct mail is making a come back, and in a big way. With the flood of email marketing hitting the inboxes of consumers on a daily basis, direct mail is becoming one of the hottest trends in direct marketing. But, the traditional days of 1-800 numbers and the traditional “sales…
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Content marketing has become an integral part of successful marketing campaigns for all companies. The creation of new and engaging content keeps your brand top-of-mind for the consumer and helps to maintain a sense of brand relevancy. The biggest problem facing marketers today is content creation. Not only is it…
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We’ve seen it all here. From design successes to design nightmares, and through all this we have learned that there are a few basic principals of design that really make the printed piece amazing. Dieter Rams, a German industrial designer working for international brands such as Braun, described 10 principals…
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VERTICAL MARKET SOLUTIONS: NON-PROFIT For more than 75 years, Modern Litho companies have assisted dozens of non-profit organizations with their membership, fund-raising, and other marketing needs. Never before has there been more of a need to understand what is available for you to use in communicating your messages than now.…
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Are you looking for the perfect paper fold to create the finished look you’re dreaming of? Look no further. We can help you get started on choosing the best paper fold type for your project. To consider different fold options, you must start at the end. What are you hoping…
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Magazines and publications are a powerful tool to have in your marketing mix. They drive action, encourage reader engagement, and instill trust in readers. Magazine and publication readers are influencers and social, they incite action in their friends and family and impact their purchase decisions across a variety of advertising…
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All publications, whether large or small, can benefit with creative and thought provoking page layout design. As with any project, it is important to begin a planning process for your publication and we have the eight factors you need to consider when designing your next publication spread. Purpose Before you…
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The key to having a successful publication is to fully understand your audience. Understanding how your readers think, feel and relate to the content of your publication allows you to make better decisions about the content of your publication, the design layout and the publication schedule. Create a reader profile…
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Click Here to View the Modern Litho 7 Key Elements Poster Not sure what type of content medium fits your needs? Here are four ideas to consider. And while you are considering them, don’t forget to refer to our infographic for the 7 Elements for Creating Engaging Branded Content for…
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QR Codes are an excellent way of adding interactive content to your marketing materials. Here are five quick tips to making them work for your business. 1. Create a “Designer” Code Standard QR codes are often criticized for their impersonal and hard-edged black and white aesthetics. Today, QR codes can…
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