Latest Blogs
We’ve seen it all here. From design successes to design nightmares, and through all this we have learned that there are a few basic principals of design that really make the printed piece amazing. Dieter Rams, a German industrial designer working for international brands such as Braun, described 10 principals…
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VERTICAL MARKET SOLUTIONS: NON-PROFIT For more than 75 years, Modern Litho companies have assisted dozens of non-profit organizations with their membership, fund-raising, and other marketing needs. Never before has there been more of a need to understand what is available for you to use in communicating your messages than now.…
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Are you looking for the perfect paper fold to create the finished look you’re dreaming of? Look no further. We can help you get started on choosing the best paper fold type for your project. To consider different fold options, you must start at the end. What are you hoping…
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Magazines and publications are a powerful tool to have in your marketing mix. They drive action, encourage reader engagement, and instill trust in readers. Magazine and publication readers are influencers and social, they incite action in their friends and family and impact their purchase decisions across a variety of advertising…
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All publications, whether large or small, can benefit with creative and thought provoking page layout design. As with any project, it is important to begin a planning process for your publication and we have the eight factors you need to consider when designing your next publication spread. Purpose Before you…
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The key to having a successful publication is to fully understand your audience. Understanding how your readers think, feel and relate to the content of your publication allows you to make better decisions about the content of your publication, the design layout and the publication schedule. Create a reader profile…
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Click Here to View the Modern Litho 7 Key Elements Poster Not sure what type of content medium fits your needs? Here are four ideas to consider. And while you are considering them, don’t forget to refer to our infographic for the 7 Elements for Creating Engaging Branded Content for…
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QR Codes are an excellent way of adding interactive content to your marketing materials. Here are five quick tips to making them work for your business. 1. Create a “Designer” Code Standard QR codes are often criticized for their impersonal and hard-edged black and white aesthetics. Today, QR codes can…
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When designing a poster, whether it’s a small ad or a large production, keep the poster’s application and purpose in mind. The poster will typically be displayed in a public area, where the competition for attention is high. The following is a poster design checklist that can help you to…
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