Latest Blogs
When it comes down to first impressions, your paper choice can be just as important as your design. Paper can help you bring your marketing piece to life. Whether you’re printing a direct mail piece or publishing your latest magazine, the type of paper matters as it directly affects your printing…
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Starting a magazine can be a powerful tool, especially if you are operating within a niche market. Boasting strong following and high subscription counts, the success of these small publications is driven by content that is hyper-targeted to the audience, and very specific to the niche market. Although creating a…
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Thinking about revitalizing your tried-and-true publication but not sure how to get started? We think freshening up your publication can be a fantastic way to inspire current readership and gain new. Here are some reasons publications and magazines consider a redesign: If the look and feel is dated (if you’re…
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Have you ever started a design project and thought, “What the font?” Well, that’s where this handy-dandy typeface flow chart can help you make that tough font decision. Whether you’re designing an infographic or need a font for a new logo, this flow chart can help you make a font…
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Magazines and publications are a powerful tool to have in your marketing mix. They drive action, encourage reader engagement, and instill trust in readers. Magazine and publication readers are influencers and social, they incite action in their friends and family and impact their purchase decisions across a variety of advertising…
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All publications, whether large or small, can benefit with creative and thought provoking page layout design. As with any project, it is important to begin a planning process for your publication and we have the eight factors you need to consider when designing your next publication spread. Purpose Before you…
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Have a question about the design or the printing of your publication?Don’t be afraid. The only bad questions out there are the ones that don’t get asked! Cassandra Atchison, Marketing Coordinator for Modern Litho, has assembled some of the most frequently asked questions together and has answered them below. 1.…
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The key to having a successful publication is to fully understand your audience. Understanding how your readers think, feel and relate to the content of your publication allows you to make better decisions about the content of your publication, the design layout and the publication schedule. Create a reader profile…
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Click Here to View the Modern Litho 7 Key Elements Poster Not sure what type of content medium fits your needs? Here are four ideas to consider. And while you are considering them, don’t forget to refer to our infographic for the 7 Elements for Creating Engaging Branded Content for…
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Looking for way to break through the communication barrier between you and your prospects? In today’s digital age, it’s easy for your target market to become saturated with online advertisements and email marketing. It’s time to take a proven approach to reaching your prospects, print media. According to PrintIsBig.com, U.S.…
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