Latest Blogs
Don’t worry about memorizing all of the InDesign shortcut keys, we have a cheat sheet that’s worthy of wall space. Whether you print it out and hang it up, or save a copy to your desktop, this infographic is the perfect reference for any design project. Source: Wells & Drew
Read More
Want your marketing piece to make a bigger impact? Try using variable data to create personalized promotional direct mail and publications that will grab your reader’s attention. Variable data is a form of digital printing that allows different elements such as text, images or graphics to be changed from one…
Read More
VERTICAL MARKET SOLUTIONS: NON-PROFIT For more than 75 years, Modern Litho companies have assisted dozens of non-profit organizations with their membership, fund-raising, and other marketing needs. Never before has there been more of a need to understand what is available for you to use in communicating your messages than now.…
Read More
Are you looking for the perfect paper fold to create the finished look you’re dreaming of? Look no further. We can help you get started on choosing the best paper fold type for your project. To consider different fold options, you must start at the end. What are you hoping…
Read More
FIBS…IT’S NO LIE WHEN WE SAY FILE PREPARATION IS THE KEY TO SMOOTH PRINT PRODUCTION! File preparation can sometimes be the vast territory separating the graphic designer from the printer. Here is a simple way to remember the key points of file preparation: Fonts, Images, Bleed and Spell check or…
Read More
Magazines and publications are a powerful tool to have in your marketing mix. They drive action, encourage reader engagement, and instill trust in readers. Magazine and publication readers are influencers and social, they incite action in their friends and family and impact their purchase decisions across a variety of advertising…
Read More
All publications, whether large or small, can benefit with creative and thought provoking page layout design. As with any project, it is important to begin a planning process for your publication and we have the eight factors you need to consider when designing your next publication spread. Purpose Before you…
Read More
Have a question about the design or the printing of your publication?Don’t be afraid. The only bad questions out there are the ones that don’t get asked! Cassandra Atchison, Marketing Coordinator for Modern Litho, has assembled some of the most frequently asked questions together and has answered them below. 1.…
Read More
The key to having a successful publication is to fully understand your audience. Understanding how your readers think, feel and relate to the content of your publication allows you to make better decisions about the content of your publication, the design layout and the publication schedule. Create a reader profile…
Read More
Don’t want your direct mail piece to end up in the trash with the rest of the unread mail? These 10 tips will help you get the results you want. 1. A clear, bold headline. On the envelope or front of the mailer there should be one central message. The…
Read More