Latest Blogs

Help! I Need a Typeface

Have you ever started a design project and thought, “What the font?” Well, that’s where this handy-dandy typeface flow chart can help you make that tough font decision. Whether you’re designing an infographic or need a font for a new logo, this flow chart can help you make a font…

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Understanding the Brand Advocate (and How to Find Them!)

Content marketing has become an integral part of successful marketing campaigns for all companies. The creation of new and engaging content keeps your brand top-of-mind for the consumer and helps to maintain a sense of brand relevancy. The biggest problem facing marketers today is content creation. Not only is it…

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What Makes Great Design?

We’ve seen it all here. From design successes to design nightmares, and through all this we have learned that there are a few basic principals of design that really make the printed piece amazing. Dieter Rams, a German industrial designer working for international brands such as Braun, described 10 principals…

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The Great Adobe InDesign Cheat Sheet

Don’t worry about memorizing all of the InDesign shortcut keys, we have a cheat sheet that’s worthy of wall space. Whether you print it out and hang it up, or save a copy to your desktop, this infographic is the perfect reference for any design project. Source: Wells & Drew

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Understanding Variable Data and Its Uses

Want your marketing piece to make a bigger impact? Try using variable data to create personalized promotional direct mail and publications that will grab your reader’s attention. Variable data is a form of digital printing that allows different elements such as text, images or graphics to be changed from one…

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Non-Profit

VERTICAL MARKET SOLUTIONS: NON-PROFIT For more than 75 years, Modern Litho companies have assisted dozens of non-profit organizations with their membership, fund-raising, and other marketing needs. Never before has there been more of a need to understand what is available for you to use in communicating your messages than now.…

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Creative Paper Folds

Are you looking for the perfect paper fold to create the finished look you’re dreaming of? Look no further. We can help you get started on choosing the best paper fold type for your project. To consider different fold options, you must start at the end. What are you hoping…

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FIBS: Help with File Preparation

FIBS…IT’S NO LIE WHEN WE SAY FILE PREPARATION IS THE KEY TO SMOOTH PRINT PRODUCTION! File preparation can sometimes be the vast territory separating the graphic designer from the printer. Here is a simple way to remember the key points of file preparation: Fonts, Images, Bleed and Spell check or…

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Why Magazines Work

Magazines and publications are a powerful tool to have in your marketing mix. They drive action, encourage reader engagement, and instill trust in readers. Magazine and publication readers are influencers and social, they incite action in their friends and family and impact their purchase decisions across a variety of advertising…

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Eight Steps to Eye-Catching Page Layout Design

All publications, whether large or small, can benefit with creative and thought provoking page layout design. As with any project, it is important to begin a planning process for your publication and we have the eight factors you need to consider when designing your next publication spread. Purpose Before you…

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