Latest Blogs
Have a question about the design or the printing of your publication?Don’t be afraid. The only bad questions out there are the ones that don’t get asked! Cassandra Atchison, Marketing Coordinator for Modern Litho, has assembled some of the most frequently asked questions together and has answered them below. 1.…
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The key to having a successful publication is to fully understand your audience. Understanding how your readers think, feel and relate to the content of your publication allows you to make better decisions about the content of your publication, the design layout and the publication schedule. Create a reader profile…
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Don’t want your direct mail piece to end up in the trash with the rest of the unread mail? These 10 tips will help you get the results you want. 1. A clear, bold headline. On the envelope or front of the mailer there should be one central message. The…
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Are you a new customer or soon to be a new customer? Welcome aboard! There a couple of things we’ll need in order to get the ball rolling. Please download and complete our Credit Application. Please fax or email the completed application to your Account Executive. Download the Credit Application…
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Click Here to View the Modern Litho 7 Key Elements Poster Not sure what type of content medium fits your needs? Here are four ideas to consider. And while you are considering them, don’t forget to refer to our infographic for the 7 Elements for Creating Engaging Branded Content for…
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Looking for way to break through the communication barrier between you and your prospects? In today’s digital age, it’s easy for your target market to become saturated with online advertisements and email marketing. It’s time to take a proven approach to reaching your prospects, print media. According to PrintIsBig.com, U.S.…
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QR Codes are an excellent way of adding interactive content to your marketing materials. Here are five quick tips to making them work for your business. 1. Create a “Designer” Code Standard QR codes are often criticized for their impersonal and hard-edged black and white aesthetics. Today, QR codes can…
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Variable data print can be a great way to add a personalized touch to your direct mail marketing campaigns. When developing your campaigns, here are some factors to consider that can affect your response rates: Make your list and check it twice!. This is rule #1 of all direct mail.…
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St. Louis, Missouri (July 17, 2013)- Midtown Printing, a full-service commercial printing company in St. Louis and Jefferson City-based Modern Litho today announce a merger that strategically blends the parallel cultures, vision and service-focused business models of two respected companies. The unification will enhance Midtown’s presence in the St. Louis…
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New Postal Service automation equipment is capable of processing flat-size mail at a rate of over 17,000 pieces per hour! This high speed processing not only helps to hold down postal operating costs and, consequently, postage rates, it also enables consistency in on-time mail delivery. High readability of barcode and…
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