Latest Blogs
Apple’s VoiceOver: Apple has a number of resources on numerous devices to help with vision impairment or blindness. The first resource, and probably the most helpful, is the advances they’ve made with VoiceOver technology. VoiceOver is a powerful screen reader that comes with every Mac. Not only does Voice Over tell…
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Modern Litho supports the generation of 132,000+ kWh of wind power through their commitment to Ameren UE’s Pure Power program. This annual commitment prevents the release of 200,000+ pounds of carbon dioxide annually, the environmental equivalent of taking more than 18 gasoline powered vehicles off the road for a year.…
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YES, DIRECT MAIL IS MAKING A COMEBACK Not long ago, suggesting that direct mail be a part of your marketing mix made you risk looking like you were out of touch, non-tech-friendly, or – that most dreaded of traits for marketers – like you were old-fashioned. These days, however, with email marketing…
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Conventional wisdom says that B2B marketing can’t be quirky, humorous, or even ‘fun’. However, the truth is that, these days, if you hope to have any impact on your target market at all, you’re going to need to bring a little more personality to your brand and your marketing communications.…
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There is a bewildering variety of printing papers available, and deciphering a print quote can seem like reading a foreign language. Here are some of the most relevant terms you need to know. BASIS WEIGHT Basic weight is the weight in pounds of a ream (500 sheets) of a paper…
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Ever wonder how Apple, Nike and Disney do such a great job in keeping loyal consumers? One of the key components of their marketing involves humanizing their brand. The societal shift from traditional brand relationships to brands acting more “human” has become known as the “Human Era”. WHAT IS THE HUMAN…
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The United States Post Office has announced it will be changing its procedures for the Full Service IMB in October of 2014. Modern Litho is a full service mail provider and we are taking steps to comply with these new regulations. Below are some helpful fact sheets to get you started. Fact…
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We love paper. Whether it’s coated or uncoated, text or cover, we want to help you find the paper that is perfect for your next marketing or print project. With that in mind, we’ve created a handy guide to the most commonly used papers and the types of projects they are…
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When it comes down to first impressions, your paper choice can be just as important as your design. Paper can help you bring your marketing piece to life. Whether you’re printing a direct mail piece or publishing your latest magazine, the type of paper matters as it directly affects your printing…
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Everyone wants to know – what’s the secret to generating a high response rate from a direct mail campaign? What can I do to make sure my direct mail piece gets noticed? Unfortunately, there is no “one” thing that will make your campaign more effective than another. It’s a combination…
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