Latest Blogs
There is a bewildering variety of printing papers available, and deciphering a print quote can seem like reading a foreign language. Here are some of the most relevant terms you need to know. BASIS WEIGHT Basic weight is the weight in pounds of a ream (500 sheets) of a paper…
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Ever wonder how Apple, Nike and Disney do such a great job in keeping loyal consumers? One of the key components of their marketing involves humanizing their brand. The societal shift from traditional brand relationships to brands acting more “human” has become known as the “Human Era”. WHAT IS THE HUMAN…
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The United States Post Office has announced it will be changing its procedures for the Full Service IMB in October of 2014. Modern Litho is a full service mail provider and we are taking steps to comply with these new regulations. Below are some helpful fact sheets to get you started. Fact…
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We love paper. Whether it’s coated or uncoated, text or cover, we want to help you find the paper that is perfect for your next marketing or print project. With that in mind, we’ve created a handy guide to the most commonly used papers and the types of projects they are…
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When it comes down to first impressions, your paper choice can be just as important as your design. Paper can help you bring your marketing piece to life. Whether you’re printing a direct mail piece or publishing your latest magazine, the type of paper matters as it directly affects your printing…
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Everyone wants to know – what’s the secret to generating a high response rate from a direct mail campaign? What can I do to make sure my direct mail piece gets noticed? Unfortunately, there is no “one” thing that will make your campaign more effective than another. It’s a combination…
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Wide-format printing is quickly becoming one of the hottest printing applications available for marketers. From designing trade show banners to creating branded window graphics, wide format (or large format) printing can help you tell your brand story in a big way. WHAT IS WIDE-FORMAT PRINTING AND WHAT TYPES OF PRINTING CAN I…
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Studies have presented results ranging from 247 to more than 3,000 as the number of offers and marketing messages we encounter in one day. Truth is, we don’t notice that we’ve even been exposed to half of them. If we were to believe the lower number of 247, you begin…
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Direct mail is a fantastic way to connect with your customers on a more personal level. Everyone is familiar with the practice of general personalization of direct mail through the use of data, but being personal through emotional copywriting can be key to making the connection between your customer and your…
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Starting a magazine can be a powerful tool, especially if you are operating within a niche market. Boasting strong following and high subscription counts, the success of these small publications is driven by content that is hyper-targeted to the audience, and very specific to the niche market. Although creating a…
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