Latest Blogs
STRATEGY, CONTENT, AUDIENCE When Heather Lose, Editor-in-Chief for The Tennessee Conservationist magazine, is asked how she would respond to naysayers who wonder why her organization would have a print magazine, she laughs. “The naysayers may not know what we know, which is that print simply is not dead,” Lose says. “People enjoy moving…
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Link to Geoff’s explainer video here. ONCE YOU’VE MAPPED THE CUSTOMER JOURNEY, WHAT’S NEXT? After identifying the stages, you can begin to craft marketing and customer service touchpoints around them. Here are 30 ideas for touchpoints throughout the customer journey: Webinars or Live Events Direct Mail Case Studies e-Books Feedback…
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VEHICLE MAGNETS FROM MODERN LITHO CUSTOMIZE AND BRAND YOUR DELIVERY FLEET WITH VEHICLE MAGNETS Any size or shape (most common size: 16 in x 20 in) Custom cutting at no additional charge Easy to apply, reposition and remove Change up your message and design anytime Click here to get a quote…
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Influence your target audience through the color of your packaging. Learn the attributes of each color and how it is used to draw in consumers. Click the image below to open, view and download the PDF.
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This tabletop display stand solution is fully customizable from the size to the graphics and images printed on it. Highlight marketing collateral in lobbies, lunchrooms, conference rooms, point of purchase displays, on sponsor tables and booths, anywhere you need to showcase marketing materials. As marketers, you work hard to ensure…
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We realize there is a great deal to know when it comes to ordering printing. Maybe you work in the marketing department and need promotional items printed but you don’t have a clue what printing terminologies to use in order to fulfill your request. We’ve all been there – it…
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It can be tricky choosing the right font for your project, let alone the perfect color combination. That’s why we’ve scoured the web to find two really interesting infographics shared by DesignMantic that will help you to make better typography and color choices in your next creative project. Using these key rules…
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Get it together! The right binding style for the right application can make all the difference when designing a printed piece. We’ve got the “perfect” cheat sheet to help you determine the best option for your next print project. COMMON BINDING TERMS Saddle stitching: A process that includes nesting and stapling…
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Click image to view and download this resource. Ah, direct mail. A non-invasive, informative, personal and fun form of marketing! Put some muscle in your corner and make sure it’s part of the media mix in your next campaign. If you need some direct mail stats to make your case,…
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