Latest Blogs
Nonprofit marketer’s take note, direct mail remains one of the most effective donor engagement vehicles. The Facts: 64% percent of people visit a website because of direct mail they have received. 11% of donors prefer direct mail. Direct mail motivates 36% more donors to donate online. Direct mail response rates…
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SEE WHAT IT TAKES TO MAKE A GREAT MAGAZINE THROUGH OUR SEVEN STEPS. Successful consumer and B2B editor and publisher Nick Wright reveals a selection of his key secrets to creating a successful, award-winning publication. 1. KNOW YOUR READERS INSIDE AND OUT When you craft engaging content that hits your…
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Keep your company brochures, booklets, flyers, etc. in perfect shape with a custom branded pocket folder. Perfect for assembling multiple pieces of corporate collateral or presenting a client proposal, pocket folders are a must-have for your marketing arsenal. Need help designing and printing your pocket folder? We’ve got 8 tips to help…
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Designing postcards seems simple enough; but are you getting the results you need after it’s in the mail? Try some of these tips to make your direct mail piece more impactful and most importantly generate a response! 1. SIZE Mail a non-standard size that doesn’t stack nicely. Even if you have to pay…
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A pennant flag banner is a classic yet updated way to market an event, organization or cause! Pennant flag banners are everywhere these days from Pinterest to Etsy and even your favorite aisle at Target. Pennant banners really are quite on trend; but expensive to customize or at least that’s…
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Click to download the PDF Get in the know! Next time you’re ready to place an order, use our guide to describe the type of signage cutting techniques you want. If you need help with files or design, that’s okay too! We have signage experts ready to help every step…
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Guide to third-party data selects Data can transform both design and messaging in creative ways! Have you ever received a piece of direct mail that spoke to you exactly? I mean, really felt like it was intended for only you? Maybe it had your name in the design or talked…
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Setting up proper style sheets using InDesign styles is a great way to start any project. Where do you start? How about we start at the beginning. Before setting up your InDesign style sheet, figure out which style sheet you should use. Here is a quick overview of the five…
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The Multiplier Effect This study by Magazine Networks focused on the ad effectiveness among 3000 online consumers found that adding print to any other media channel increased the lift, brand awareness and buying intent significantly. If you want to engage your audience, communicate trust, and build awareness, your best bet…
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