Latest Blogs
The key to having a successful publication is to fully understand your audience. Understanding how your readers think, feel and relate to the content of your publication allows you to make better decisions about the content of your publication, the design layout and the publication schedule. Create a reader profile…
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Don’t want your direct mail piece to end up in the trash with the rest of the unread mail? These 10 tips will help you get the results you want. 1. A clear, bold headline. On the envelope or front of the mailer there should be one central message. The…
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Click Here to View the Modern Litho 7 Key Elements Poster Not sure what type of content medium fits your needs? Here are four ideas to consider. And while you are considering them, don’t forget to refer to our infographic for the 7 Elements for Creating Engaging Branded Content for…
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QR Codes are an excellent way of adding interactive content to your marketing materials. Here are five quick tips to making them work for your business. 1. Create a “Designer” Code Standard QR codes are often criticized for their impersonal and hard-edged black and white aesthetics. Today, QR codes can…
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Variable data print can be a great way to add a personalized touch to your direct mail marketing campaigns. When developing your campaigns, here are some factors to consider that can affect your response rates: Make your list and check it twice!. This is rule #1 of all direct mail.…
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New Postal Service automation equipment is capable of processing flat-size mail at a rate of over 17,000 pieces per hour! This high speed processing not only helps to hold down postal operating costs and, consequently, postage rates, it also enables consistency in on-time mail delivery. High readability of barcode and…
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As a new offering by the USPS, Picture Permit Imprint Indicia allows commercial mailers to creatively add value to their mailpiece by customizing permit indicia by incorporating a logo, picture, trademarked brand, or other image along with required information. Utilizing this new offering allows your company to gain immediate recognition…
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Modern Litho, Brown Printing and Modern Litho-St. Louis are proud to utilize Kodak® InSite as our Prepress Client Portal system. This online gateway allows our clients to upload files, download files, manage proofs and engage in the proof approval process in a turnkey environment built for simplicity and speed. We…
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When designing a poster, whether it’s a small ad or a large production, keep the poster’s application and purpose in mind. The poster will typically be displayed in a public area, where the competition for attention is high. The following is a poster design checklist that can help you to…
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Looking for a great way to keep USPS Direct Mail guidelines top of mind? We’ve got the reference just for you. This USPS reference guide will have you ready to send your direct mail piece today!
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