Latest Blogs
Everyone wants to know – what’s the secret to generating a high response rate from a direct mail campaign? What can I do to make sure my direct mail piece gets noticed? Unfortunately, there is no “one” thing that will make your campaign more effective than another. It’s a combination…
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Studies have presented results ranging from 247 to more than 3,000 as the number of offers and marketing messages we encounter in one day. Truth is, we don’t notice that we’ve even been exposed to half of them. If we were to believe the lower number of 247, you begin…
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Direct mail is a fantastic way to connect with your customers on a more personal level. Everyone is familiar with the practice of general personalization of direct mail through the use of data, but being personal through emotional copywriting can be key to making the connection between your customer and your…
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Starting a magazine can be a powerful tool, especially if you are operating within a niche market. Boasting strong following and high subscription counts, the success of these small publications is driven by content that is hyper-targeted to the audience, and very specific to the niche market. Although creating a…
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Thinking about revitalizing your tried-and-true publication but not sure how to get started? We think freshening up your publication can be a fantastic way to inspire current readership and gain new. Here are some reasons publications and magazines consider a redesign: If the look and feel is dated (if you’re…
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At Modern Litho, we understand the life of a designer can be overwhelming. With so much to think about, the final preparation for the printed piece can get lost in the shuffle. So to help keep our designer friends on the straight and narrow, here are 10 helpful tips on…
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Looking for a standard dieline to design your next folder from? We have a collection of 8 great pocket folder dielines that will be sure to inspire your folder design. Click on the images below to download an InDesign file of the pocket folder dieline of your choice. 8.5×11 BC…
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Whether you’re a die-hard Serif fan or you are a true believer in Sans Serif, we’ve got an infographic for you. Created by Rasmussen College, this infographic is filled to the brim with font face facts that will surely have you in font heaven. Not only does it give you…
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Direct mail is making a come back, and in a big way. With the flood of email marketing hitting the inboxes of consumers on a daily basis, direct mail is becoming one of the hottest trends in direct marketing. But, the traditional days of 1-800 numbers and the traditional “sales…
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