Latest Blogs
Direct mail is making a come back, and in a big way. With the flood of email marketing hitting the inboxes of consumers on a daily basis, direct mail is becoming one of the hottest trends in direct marketing. But, the traditional days of 1-800 numbers and the traditional “sales…
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Have you ever started a design project and thought, “What the font?” Well, that’s where this handy-dandy typeface flow chart can help you make that tough font decision. Whether you’re designing an infographic or need a font for a new logo, this flow chart can help you make a font…
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Content marketing has become an integral part of successful marketing campaigns for all companies. The creation of new and engaging content keeps your brand top-of-mind for the consumer and helps to maintain a sense of brand relevancy. The biggest problem facing marketers today is content creation. Not only is it…
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We’ve seen it all here. From design successes to design nightmares, and through all this we have learned that there are a few basic principals of design that really make the printed piece amazing. Dieter Rams, a German industrial designer working for international brands such as Braun, described 10 principals…
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Don’t worry about memorizing all of the InDesign shortcut keys, we have a cheat sheet that’s worthy of wall space. Whether you print it out and hang it up, or save a copy to your desktop, this infographic is the perfect reference for any design project. Source: Wells & Drew
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Want your marketing piece to make a bigger impact? Try using variable data to create personalized promotional direct mail and publications that will grab your reader’s attention. Variable data is a form of digital printing that allows different elements such as text, images or graphics to be changed from one…
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Are you looking for the perfect paper fold to create the finished look you’re dreaming of? Look no further. We can help you get started on choosing the best paper fold type for your project. To consider different fold options, you must start at the end. What are you hoping…
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FIBS…IT’S NO LIE WHEN WE SAY FILE PREPARATION IS THE KEY TO SMOOTH PRINT PRODUCTION! File preparation can sometimes be the vast territory separating the graphic designer from the printer. Here is a simple way to remember the key points of file preparation: Fonts, Images, Bleed and Spell check or…
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All publications, whether large or small, can benefit with creative and thought provoking page layout design. As with any project, it is important to begin a planning process for your publication and we have the eight factors you need to consider when designing your next publication spread. Purpose Before you…
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Have a question about the design or the printing of your publication?Don’t be afraid. The only bad questions out there are the ones that don’t get asked! Cassandra Atchison, Marketing Coordinator for Modern Litho, has assembled some of the most frequently asked questions together and has answered them below. 1.…
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