Latest Blogs
Designing and setting up the mail panel properly for a direct mail piece is very important and it can determine how much you pay in postage. Following a few guidelines can save you big bucks at the Post Office! Here are some quick tips regarding the requirements for USPS return address…
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YES, DIRECT MAIL IS MAKING A COMEBACK Not long ago, suggesting that direct mail be a part of your marketing mix made you risk looking like you were out of touch, non-tech-friendly, or – that most dreaded of traits for marketers – like you were old-fashioned. These days, however, with email marketing…
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We love paper. Whether it’s coated or uncoated, text or cover, we want to help you find the paper that is perfect for your next marketing or print project. With that in mind, we’ve created a handy guide to the most commonly used papers and the types of projects they are…
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Everyone wants to know – what’s the secret to generating a high response rate from a direct mail campaign? What can I do to make sure my direct mail piece gets noticed? Unfortunately, there is no “one” thing that will make your campaign more effective than another. It’s a combination…
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Studies have presented results ranging from 247 to more than 3,000 as the number of offers and marketing messages we encounter in one day. Truth is, we don’t notice that we’ve even been exposed to half of them. If we were to believe the lower number of 247, you begin…
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Direct mail is a fantastic way to connect with your customers on a more personal level. Everyone is familiar with the practice of general personalization of direct mail through the use of data, but being personal through emotional copywriting can be key to making the connection between your customer and your…
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Direct mail is making a come back, and in a big way. With the flood of email marketing hitting the inboxes of consumers on a daily basis, direct mail is becoming one of the hottest trends in direct marketing. But, the traditional days of 1-800 numbers and the traditional “sales…
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Want your marketing piece to make a bigger impact? Try using variable data to create personalized promotional direct mail and publications that will grab your reader’s attention. Variable data is a form of digital printing that allows different elements such as text, images or graphics to be changed from one…
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Magazines and publications are a powerful tool to have in your marketing mix. They drive action, encourage reader engagement, and instill trust in readers. Magazine and publication readers are influencers and social, they incite action in their friends and family and impact their purchase decisions across a variety of advertising…
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Don’t want your direct mail piece to end up in the trash with the rest of the unread mail? These 10 tips will help you get the results you want. 1. A clear, bold headline. On the envelope or front of the mailer there should be one central message. The…
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