Latest Blogs
Click image to view and download this resource. Ah, direct mail. A non-invasive, informative, personal and fun form of marketing! Put some muscle in your corner and make sure it’s part of the media mix in your next campaign. If you need some direct mail stats to make your case,…
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TRY OUR POSTAGE CALCULATOR TO SEE A PER PIECE ESTIMATE. What does “per piece” mean? It means our postage calculator is based only on one piece (weight and mailing class). And, it does not include all USPS discounts that are gained by bulk mailing presort with zip code densities, etc. It is…
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The more the merrier when it comes to page count in your saddle-stitch brochure or magazine, right? Not so fast! Designing for multiple pages can present production issues that need to be addressed on the front-end while creating your document. Check out our saddle-stitch signature layout templates and download one, two…
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If you think you know Millennials as digital natives who do everything on their smart phone… think again! Click to download the white paper. Source: USPS
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If you’ve ever ordered marketing or direct mail materials for your business or an event, you know that there are several different terms for each piece of print marketing materials. This stands true for pamphlets and brochures. We get asked by customers what the real difference is between brochures and…
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Designing and setting up the mail panel properly for a direct mail piece is very important and it can determine how much you pay in postage. Following a few guidelines can save you big bucks at the Post Office! Here are some quick tips regarding the requirements for USPS return address…
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YES, DIRECT MAIL IS MAKING A COMEBACK Not long ago, suggesting that direct mail be a part of your marketing mix made you risk looking like you were out of touch, non-tech-friendly, or – that most dreaded of traits for marketers – like you were old-fashioned. These days, however, with email marketing…
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We love paper. Whether it’s coated or uncoated, text or cover, we want to help you find the paper that is perfect for your next marketing or print project. With that in mind, we’ve created a handy guide to the most commonly used papers and the types of projects they are…
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Everyone wants to know – what’s the secret to generating a high response rate from a direct mail campaign? What can I do to make sure my direct mail piece gets noticed? Unfortunately, there is no “one” thing that will make your campaign more effective than another. It’s a combination…
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Studies have presented results ranging from 247 to more than 3,000 as the number of offers and marketing messages we encounter in one day. Truth is, we don’t notice that we’ve even been exposed to half of them. If we were to believe the lower number of 247, you begin…
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