Latest Blogs
The more the merrier when it comes to page count in your saddle-stitch brochure or magazine, right? Not so fast! Designing for multiple pages can present production issues that need to be addressed on the front-end while creating your document. Check out our saddle-stitch signature layout templates and download one, two…
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If you think you know Millennials as digital natives who do everything on their smart phone… think again! Click to download the white paper. Source: USPS
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If you’ve ever ordered marketing or direct mail materials for your business or an event, you know that there are several different terms for each piece of print marketing materials. This stands true for pamphlets and brochures. We get asked by customers what the real difference is between brochures and…
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Designing and setting up the mail panel properly for a direct mail piece is very important and it can determine how much you pay in postage. Following a few guidelines can save you big bucks at the Post Office! Here are some quick tips regarding the requirements for USPS return address…
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YES, DIRECT MAIL IS MAKING A COMEBACK Not long ago, suggesting that direct mail be a part of your marketing mix made you risk looking like you were out of touch, non-tech-friendly, or – that most dreaded of traits for marketers – like you were old-fashioned. These days, however, with email marketing…
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We love paper. Whether it’s coated or uncoated, text or cover, we want to help you find the paper that is perfect for your next marketing or print project. With that in mind, we’ve created a handy guide to the most commonly used papers and the types of projects they are…
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Everyone wants to know – what’s the secret to generating a high response rate from a direct mail campaign? What can I do to make sure my direct mail piece gets noticed? Unfortunately, there is no “one” thing that will make your campaign more effective than another. It’s a combination…
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Studies have presented results ranging from 247 to more than 3,000 as the number of offers and marketing messages we encounter in one day. Truth is, we don’t notice that we’ve even been exposed to half of them. If we were to believe the lower number of 247, you begin…
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Direct mail is a fantastic way to connect with your customers on a more personal level. Everyone is familiar with the practice of general personalization of direct mail through the use of data, but being personal through emotional copywriting can be key to making the connection between your customer and your…
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Direct mail is making a come back, and in a big way. With the flood of email marketing hitting the inboxes of consumers on a daily basis, direct mail is becoming one of the hottest trends in direct marketing. But, the traditional days of 1-800 numbers and the traditional “sales…
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