Latest Blogs
Want your marketing piece to make a bigger impact? Try using variable data to create personalized promotional direct mail and publications that will grab your reader’s attention. Variable data is a form of digital printing that allows different elements such as text, images or graphics to be changed from one…
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Magazines and publications are a powerful tool to have in your marketing mix. They drive action, encourage reader engagement, and instill trust in readers. Magazine and publication readers are influencers and social, they incite action in their friends and family and impact their purchase decisions across a variety of advertising…
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Don’t want your direct mail piece to end up in the trash with the rest of the unread mail? These 10 tips will help you get the results you want. 1. A clear, bold headline. On the envelope or front of the mailer there should be one central message. The…
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Variable data print can be a great way to add a personalized touch to your direct mail marketing campaigns. When developing your campaigns, here are some factors to consider that can affect your response rates: Make your list and check it twice!. This is rule #1 of all direct mail.…
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New Postal Service automation equipment is capable of processing flat-size mail at a rate of over 17,000 pieces per hour! This high speed processing not only helps to hold down postal operating costs and, consequently, postage rates, it also enables consistency in on-time mail delivery. High readability of barcode and…
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As a new offering by the USPS, Picture Permit Imprint Indicia allows commercial mailers to creatively add value to their mailpiece by customizing permit indicia by incorporating a logo, picture, trademarked brand, or other image along with required information. Utilizing this new offering allows your company to gain immediate recognition…
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Looking for a great way to keep USPS Direct Mail guidelines top of mind? We’ve got the reference just for you. This USPS reference guide will have you ready to send your direct mail piece today!
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ALTHOUGH YOU MUST MEET SPECIFIC STANDARDS FOR YOUR CHOSEN QUALIFICATION CATEGORY WHEN MAILING PERIODICALS, FOUR BASIC CRITERIA APPLY TO ALL PERIODICALS: Periodical Publication (DMM E211.2) You must show intent to publish issues of a publication indefinitely with continuity from issue to issue. The purpose of the publication must be to…
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